As our Performance Marketing Manager, you will have the important role of maximising marketing channel success to secure high-quality Sales Qualified Leads for our Business Development team. Overall success will be measured by meeting targets for SQL’s as well as other key performance metrics including Customer Acquisition Cost by key channels.
Responsibilities
Performance Strategy, Revenue & ROI Ownership
- Own the performance marketing strategy across all demand channels, with accountability for SQL volume, quality, CAC and ROI.
- Plan, forecast and optimise spend across channels to maximise revenue contribution, not just lead volume.
- Own performance targets for cost per SQL, SQL-to-meeting conversion, and pipeline contribution.
- Continuously assess incrementality and channel ROI to ensure spend is being deployed where it drives the most commercial value.
Demand Generation & Funnel Progression
- Own all demand generation campaigns designed to move prospects through the funnel from first click to Sales Qualified Lead.
- Manage bottom-of-the-funnel website performance, including: Conversion rate optimisation, Landing page and call-to-action performance, as well as Traffic strategy into high-intent journeys
Channel & Budget Management
- Own and optimise all CPC activity, including: Campaign structure and optimisation, budget ownership, as well as keyword and landing page improvements
- Own all CPL partnerships, monitoring supplier performance, ROI and sourcing and onboarding of new CPL Partners
- Work closely with the digital agency to ensure all paid channels and the website are continuously improving against CAC, SQL and revenue targets.
Skills & Experience
- Significant experience in Performance Marketing role within the B2B, SaaS sector
- Budget and CAC management
- Experience of CPC account management
- Proven track record of optimising lead acquisition channels, maximising lead numbers and ROI.
- Strong understanding of the B2B, SMB/SME buying journey
- Highly confident at analytics and reporting.
- Advantageous system experience includes: SEMRush, Google AdWords, WordPress, HubSpot, Google Analytics, Excel, and Hot Jar
Benefits & Culture
Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself
To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.
Here’s what you’ll gain if you join our team:
- A career packed with opportunity, in a stable and growing company.
- A comprehensive programme of learning and development.
- 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension with up to 8.5% employer contributions.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
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