Your mission
This role sits at the heart of our Commercial team and blends high-performance sales with strategic customer relationship development – connecting with SAP professionals, converting prospects into delegates, and nurturing long-term engagement to support repeat attendance.
You will manage the full sales cycle, from identifying prospects and building a pipeline through to closing bookings, developing relationships, and executing post-event follow-up.
What you’ll do
Sales & pipeline management
- Identify and research high-quality prospects across relevant sectors, job titles, and organisations, as well as outreach to past attendees and relevant contacts in our existing database.
- Work with SAP, SAP partners and other stakeholders to build targeted attendee lists and maintain a healthy pipeline aligned with monthly and event targets.
- Work with event production team to identify upsell opportunities through our speakers.
- Deliver proactive outreach via phone, email, and LinkedIn to past delegates, warm leads, and new prospects.
- Own the full sales cycle from first contact through to confirmed delegate bookings, consistently meeting or exceeding revenue, conversion, and activity KPIs.
- Record activity, track conversions, and manage opportunities in HubSpot (or CRM).
Customer relationship & account growth
- Build trust-based relationships with delegates to encourage multi-event attendance, retention, and long-term engagement.
- Develop a strong understanding of event topics, audience segments, and customer challenges to tailor outreach and identify upsell or cross-sell opportunities.
- Work closely with Marketing to refine messaging, segment audiences, and support campaign targeting for maximum sales impact.
Post-event follow-up & CRM
- Execute structured post-event follow-up to convert new contacts into future bookings.
- Maintain accurate and up-to-date CRM records to support forecasting, reporting, and pipeline growth.
Your profile
- Proven experience in delegate sales, inside sales, or customer engagement, ideally in B2B events or conferences.
- Strong relationship-building and communication skills with the ability to engage senior-level professionals.
- Comfortable working to outreach, conversion, and revenue targets.
- Experience managing a sales pipeline with CRM tools (HubSpot desirable).
- Organised, proactive, commercially minded, and customer focused.
What we offer
We are a leading events company specialising in the SAP technology ecosystem, delivering high-quality conferences, workshops, networking experiences and content for professionals and decision-makers. Our mission is to connect the SAP community, share knowledge, and help businesses succeed through our carefully curated events. We have a flexible approach to working, with remote and hybrid arrangements. Our team is inclusive, supportive, and results-driven, giving everyone the opportunity to contribute, make an impact, and help deliver outstanding events.
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