TransPerfect's Digital department is seeking an experienced Regional SEO Team Lead to own the delivery, growth, and operational excellence of SEO services across a key global region. This senior operational leadership role is responsible for the delivery, growth, and operational excellence of all SEO services (Technical & On‑Page & AIO/GEO/LLM) within the assigned region (Americas & LATAM or EMEA & APAC). The role oversees a regional SEO team, ensuring high‑quality delivery within the global SEO frameworks, driving innovation, operational efficiency, and maintaining strong commercial health across client engagements. Reporting to the Global Director of Digital Strategy, it bridges strategic direction with regional execution to align SEO strategies with global best practices while adapting them to regional needs. The Regional SEO Team Lead also holds shared responsibility for growing existing client accounts, supporting retention, and achieving defined margin targets, contributing directly to the agency’s profitability and success.
Key Responsibilities
Regional SEO Leadership
- Lead all SEO delivery across Technical SEO, On‑Page SEO and AIO/GEO in the assigned region.
- Ensure all SEO deliverables adhere to global frameworks, SOPs and quality standards as defined by the Global SEO Team & Global Director of Digital Strategy.
- Collaborate with global/regional counterparts to create and/or maintain global SOPs, ensuring efficiency, consistency and process alignment.
- Oversee regional SEO resourcing (in‑house & external), capacity planning and project prioritization.
Financial & Commercial Accountability
- Ensure projects/deliverables are executed according to defined metrics and remain in budget.
- Oversee time tracking of team members for accurate project markup and provide insights/actions for replicating successes and reducing inefficiencies.
- Drive SEO account growth within the region, identify upsell opportunities and support pre‑sales with scoping, quoting and proposal support.
- Maximize internal resource usage while managing vendor outsourcing within approved guidelines for timely SLAs, project completion and revenue recognition.
Operational Management & Team Development
- Manage and mentor SEO specialists within the region (Tech & On‑Page, AIO/GEO), fostering a collaborative and high‑performing culture.
- Ensure a clear training agenda and/or SMART objectives for the development of every team member.
- Ensure clear alignment between Technical SEO, On‑Page SEO, AIO/GEO, Content, UX/CRO and Paid Media teams in delivering integrated SEO strategies.
- Contribute to the evolution of regional outsourcing processes, vendor management and quality control.
Client Engagement & Collaboration
- Participate in key client calls (strategy reviews, technical updates, performance reporting) as needed.
- Support QBRs and strategic reviews alongside Client Services to ensure SEO is contributing to client success and growth.
- Collaborate closely with the Global Director of Digital Strategy and other Regional SEO Team Leads to share learnings, drive consistency and evolve services.
Team Integration, Collaboration & Innovation
- Play a key role in the smooth integration of teams across Technical SEO, On‑Page SEO, and supporting functions within the region.
- Drive alignment on processes, SOPs and delivery standards—ensuring consistency with global frameworks.
- Foster an environment of collaboration, continuous learning and innovation.
- Act as a champion of AI and GenAI innovation—encouraging the adoption of new tools, automation and AI‑driven processes that enhance delivery, scalability and performance outcomes.
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