Location
England (Luton, Northampton, Cambridge, Oxford areas)
Role Purpose
The Regional Manager will be responsible for leading and managing the daily operational performance of our retail betting shops across a specific allocated region. Key focus will be on driving revenue growth, ensuring regulatory compliance, and delivering exceptional customer experience whilst leading and motivating a team of shop managers and retail colleagues. You will provide a direct link between your region and Senior Management supporting the achievement of core business objectives.
Responsibilities
- Effectively manage a portfolio of retail betting shops within your region to deliver on financial targets and key metrics on operational excellence and customer experience targets.
- Mentor, coach and support the development of Shop Managers to reach high performance and lead their teams effectively.
- Oversee and monitor the use of Shopworks and accuracy of rotas to ensure optimum hours targets are met.
- Deal with escalated customer queries efficiently to reach a satisfactory resolution.
- Engage shop teams on regional strategies to maximize profitability, manage costs and drive effective implementation of promotions and new product offerings.
- Ensure full regulatory compliance with Gambling Commission regulations, licensing objectives and company policies.
- Oversee the delivery of safe and responsible gambling practices in all retail locations.
- Analyse key performance data (KPIs) to make informed decisions on areas of improvement.
- Manage recruitment, onboarding, and succession planning within the region.
- Work closely with central cross‑functional teams (e.g. Compliance, Marketing, People, Risk) to embed ways of working and deliver operational efficiency.
- Adhere to all relevant company policies and procedures and be confident to deal with poor performance and take the appropriate action.
Qualifications
- Previous multi‑site management experience ideally within betting, gaming, retail or hospitality sectors.
- Strong leadership and people management skills with a track record of developing high‑performing teams.
- Excellent understanding of regulatory compliance and safer gambling responsibilities.
- Commercial acumen with experience of managing budgets, financials, and the ability to analyse reports on business performance metrics.
- Excellent communication and stakeholder management skills.
- Full clean driving licence and flexibility as frequent travel will be required.
Company
BOYLE Sports is an international sports betting and gaming company, with an extensive online business and retail portfolio. Founded by John Boyle in 1982, the Irish family‑owned firm has grown to become Ireland’s largest and most successful independently‑owned bookmaker and has over 390 shops across Ireland and the UK. Its Head Office is located on the outskirts of Dundalk in the Republic of Ireland and the company currently employs over 2,700 employees across Ireland, the UK and Gibraltar. BOYLE Sports offers a world‑class betting and gaming experience with a ‘Customer First’ approach, committed to bringing customers closer to the action. Its mission is boosted by a rich sponsorship portfolio – the company is a proud principal sponsor of West Ham United Football Club and it stays at the heart of the action all year round by backing some of sport’s most prestigious events, including the Irish Grand National, the Irish Greyhound Derby and the World Grand Prix of Darts.
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