About The Goat Agency
Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we have been pioneering influencer marketing, helping global brands harness the power of social and creator-led content to deliver measurable impact. Today, we are recognised as the global leader in the space, delivering award-winning campaigns in more than 70 countries.
With over 650+ social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions through the full marketing funnel.
The Opportunity
We are seeking a commercially minded Strategy Director (Social Media) to lead social strategy and creative direction within our growing team. This role is for a social-native leader who understands platforms, creators and culture, and who is confident pitching and selling ideas.
You will turn complex briefs into clear social opportunities, build insight-led strategies that work across the funnel, and shape social-first ideas that feel native in the feed. You will also set the bar for how we present our thinking, making it persuasive, memorable and practical to deliver.
Key Responsibilities
Social and Influencer Strategy Leadership
- Own the social strategy approach across key accounts and new business, including audience insight, platform roles, content territories, creator approach, testing and measurement thinking
- Translate cultural and platform insight into simple, actionable strategic direction for influencer content and creative campaigns
- Define success by channel and funnel stage, aligning strategy to client objectives and KPIs
Social and Influencer-First Creative Direction
- Lead development of social-first creative territories and formats, including series thinking, creator prompts, hooks and narrative structures
- Ensure ideas are platform-native across TikTok, Reels, Shorts, YouTube and other relevant channels
- Maintain high creative standards across influencer-led work, balancing brand needs with creator authenticity
Pitching and Selling
- Lead and deliver compelling pitch narratives that win confidence and drive decisions
- Present clearly and persuasively to senior stakeholders, handling challenge and turning feedback into stronger work
- Partner with account and production teams to ensure ideas are commercially viable and operationally sound
- Lead and mentor the strategy team, building a collaborative, high-performance environment
- Develop junior talent through coaching on social strategy, storytelling and presentation craft
- Act as a thought leader through POVs, talks and internal training on social and creator trends
Role Requirements
We are looking for a proven strategic leader who combines creativity with commercial acumen.
You will have:
- Significant experience in social strategy, influencer content and creative leadership within influencer marketing or social-first environments
- Deep knowledge of the influencer ecosystem and how platform mechanics shape performance
- Strong pitching skills with a demonstrable record of winning and expanding client partnerships
- The ability to distil complex insights into clear frameworks and sellable recommendations
- A collaborative leadership style with experience mentoring high-performing teams
- Exceptional communication skills, written and verbal, with strong attention to detail
- Commercial awareness to ensure strategies are profitable, practical and aligned with client objectives
Company Culture and Benefits
- Regular social events and ongoing clubs
- Provided MacBook laptop
- Health and well-being allowance once you have passed probation
- Health insurance after you have passed probation
- Life insurance policy
- 25 days holiday plus bank holidays, accruing up to 30 days based on length of service
- Birthday and work anniversary days off
- Length of service gifts
- In-office benefits such as beauty treatments and yoga
Location: London (Southbank)
Working Model: Hybrid
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