The Senior Marketing Manager drives global marketing across HWM Global’s businesses, with responsibility for marketing strategy and planning, digital channels, lead generation, sales enablement, and brand development.
The role develops and delivers high‑impact, multi‑channel campaigns that support product launches, generate qualified leads, and align closely with commercial priorities through collaboration with Sales and distributor partners. The Senior Marketing Manager will also own the continued development and optimisation of the HWM Global website.
By analysing the market landscape and trend data, the Senior Marketing Manager ensures timely, relevant digital marketing activity that increases reach, engagement, search performance, and lead quality. The role directly supports business growth and strengthens HWM Global’s presence in key global markets.
Job Title: Senior Marketing Manager
Reports to: Head of Business Development and Applications
Location: Cwmbran or Home Based, some travel required
- Develop and execute digital marketing strategies to support product launches, lead generation, and awareness.
- Manage and regularly communicate digital marketing projects, including WordPress website enhancements, to raise internal awareness, engagement, and senior leadership buy‑in.
- Plan and deliver high‑impact, multi‑channel campaigns aligned with commercial priorities and growth markets.
- Partner closely with the wider Business Development and Sales teams to ensure marketing activity directly supports pipeline growth and revenue objectives, with a focus on quality leads in targeted markets and applications.
- Own digital channels including the website, email, social media, and online campaigns, using performance insights to continuously optimise impact.
- Track and analyse campaign performance, translating data into actionable improvements and clear ROI.
- Act as the primary marketing interface for Sales and distributor partners across all verticals.
- Deliver consistent, high‑quality sales enablement tools, branded materials, and targeted communications to support customer engagement and conversion.
- Protect, evolve, and manage the HWM Global brand across all channels, ensuring consistency with corporate guidelines and market positioning.
- Lead brand enhancement initiatives, including company voice, thought leadership, and go‑to‑market alignment for hardware and software launches.
- Lead development of customer‑facing content including web pages, presentation templates, digital‑first content, campaigns, white papers, media, and online forums/videos.
- Translate complex technical solutions into clear, compelling, value‑led messaging for utilities, municipalities, and distributors.
- Own digital marketing communications and internal brand documentation, ensuring accuracy, accessibility, and brand alignment.
- Lead market research projects to gather customer and competitor insight, helping to inform and shape Business Development plans.
- 5+ years’ experience in leading and managing marketing activities, ideally within utilities, infrastructure, or technology sectors.
- A qualification in Marketing or a related field would be preferred.
- Proven delivery of multi‑channel campaigns, product launches, and distributor engagement.
- Strong digital marketing capability and software literacy, including WordPress, GA4, CRM platforms, and social publishing tools.
- Excellent writing, communication, and project management skills.
- Strong cross‑functional collaborator, able to work effectively with technical, commercial, and creative teams.
About you:
- Adaptable, resilient, and comfortable working in dynamic, fast‑paced environments.
- Highly results‑oriented, motivated by achieving ambitious growth and personal development targets.
- A marketing professional who keeps abreast of the latest trends and research in effective modern marketing methods.
- A strategic, commercially focused marketer with the ability to translate business objectives into clear, actionable marketing initiatives.
- An effective leader capable of motivating high‑performing teams across remote and distributed environments.
- A confident, credible communicator who can influence stakeholders at all levels and drive alignment across Sales, technical, and commercial teams.
- Strong commercial acumen, with a proven ability to deliver measurable growth through focused, insight‑led marketing activity.
- Comfortable operating in fast‑paced, evolving environments, with a resilient and adaptable approach to change.
- Results‑driven and highly motivated, with a commitment to continuous improvement, professional development, and team capability building.
- Willing to travel to the Cwmbran office regularly and internationally to engage with diverse markets, partners, and cultures as required.
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