To develop and execute local marketing plans to increase brand awareness, drive footfall and revenue in the region.
Key Responsibilities
- Become the key contact for regional marketing. Regularly communicating and engaging with retail operations and RMs.
- Working closely with the wider Marketing team to align the regional goals and initiatives with the overall brand and objectives.
- Collaborate with the RMs and other key stakeholders to understand the needs and preferences of the local customers, to then be able to provide them with the necessary marketing support and resources.
- End to end management of key priority comms (store closures, refreshes and new store openings). Briefing into the wider marketing team all comms required to support the store activity.
- Assess issues and opportunities and make recommendations for ways of working including a clear view on what needs to be delivered.
- Brief and create a playbook of templated assets for store openings, closures and refreshes.
- Deliver a strategy for supporting local events – what is the opportunity?
- Embed a clear understanding of customer segments within local marketing.
- Regular store visits to hear colleague insight and opportunities and gain regular store feedback on marketing activity.
- Work with wider PR & Social team to create a joined up approach.
Qualifications
- Previously worked in Marketing; Communications and/or Insight & Planning roles.
- Ideally (but not essential) has worked both client-side and within an agency.
- Good understanding of retail (and some exposure to fashion retail).
- Experienced in brief writing and briefing and comms platform development.
- Knows how to get the best out of an agency partner – strong collaborator.
Benefits
- 20% staff discount, which increases with length of service.
- Thrive Recognition Scheme.
- Wellbeing support provided by the Retail Trust.
- Life Assurance.
- Retail Rewards platform offering discounts for other retailers.
- Pension Scheme.
- Access to a wide range of career development.
- Additional benefits may apply depending on your role and area of the business.
We know as a team, we are stronger together – we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open‑mindedness and growth.
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