Senior Director, Head of Marketing Communications – Fitch Solutions
Location: New York or London office.
Fitch Solutions seeks a senior, commercially minded marketing communications leader to build and lead a revenue‑oriented, high‑impact communications function that directly supports growth, market expansion, and strategic partnership initiatives within the financial market intelligence space.
Key Responsibilities
- Own and execute a marketing communications strategy that is explicitly aligned to revenue growth, pipeline development, and strategic priorities across Fitch Solutions’ businesses.
- Partner closely with Commercial leadership to support go‑to‑market strategy, priority verticals, and account‑based growth through targeted narratives and media activation.
- Position Fitch Solutions as a strategic partner, not just a data provider, using communications to reinforce value, differentiation, and long‑term relevance to clients.
- Translate product innovation, research insight, and market expertise into communications that influence demand, shorten sales cycles, and support enterprise and multiyear deal conversations.
- Establish communications as a commercial lever, with clear accountability for contribution to revenue‑related outcomes.
- Define and lead a proactive, insight‑driven earned media and external communications strategy focused on growth markets, priority audiences, and commercial objectives.
- Secure high‑impact media placement for Fitch Solutions’ research, data, and subject‑matter experts across financial, business, and specialist trade media.
- Build and maintain deep relationships with senior journalists, editors, and influencers covering credit markets, macroeconomics, private capital, ESG, data, and financial technology.
- Partner with Research, Product, and Commercial leaders to identify newsworthy moments that advance visibility and revenue objectives.
- Provide senior‑level counsel on messaging, positioning, and media readiness to executives and subject‑matter experts, including coordination with Fitch Ratings where appropriate.
- Ensure all external communications align with enterprise governance, regulatory requirements, and brand guardrails across a complex, matrixed organization.
- Develop and govern an integrated communications framework across paid, earned, shared, and owned channels, ensuring consistency, scale, and commercial relevance.
- Collaborate with Digital, Content, Design, and Campaign teams to deliver integrated programs that reinforce growth narratives and demand‑generation efforts.
- Support product launches, flagship research, and thematic growth initiatives with commercially focused communications planning and amplification.
- Ensure messaging ladders clearly convey insight → value → commercial relevance.
- Strengthen the clarity, credibility, and commercial relevance of the Fitch Solutions brand while respecting the distinctiveness of individual businesses.
- Use awards, events, and thought‑leadership platforms as growth accelerators, clearly linking participation to strategic and commercial outcomes.
- Support and amplify Fitch Solutions’ presence at priority industry events, ensuring messaging aligns with sales, partnership, and growth objectives.
- Develop post‑event and post‑campaign content that converts visibility into durable commercial value.
- Build, lead, and scale a high‑performing global marketing communications team, setting clear roles, expectations, and development pathways.
- Establish a disciplined operating model with clear prioritization, governance, and ways of working across Marketing, Commercial, Research, Product, and Group Communications.
- Act as a senior, credible partner to stakeholders across Fitch Solutions and Fitch Ratings in a matrixed environment, balancing collaboration with accountability.
- Embed modern tools, including AI‑enabled platforms, to improve insight generation, execution speed, measurement, and team productivity.
Performance Metrics & Accountability
- Contribution to pipeline growth and revenue‑aligned initiatives.
- Quality, relevance, and strategic value of earned media coverage.
- Influence on priority growth narratives and go‑to‑market initiatives.
- Effectiveness of communications in supporting product launches and strategic partnerships.
- Team performance, capability development, and scalability.
- Demonstrated ROI of communications activity against commercial objectives.
Required Experience
- 10+ years of senior communications or marketing communications experience within financial services, data, B2B, or capital markets environments.
- Proven ability to connect communications strategy to commercial outcomes and revenue growth.
- Strong track record of securing high‑quality earned media and elevating complex businesses through narrative leadership.
- Experience operating in matrixed, global organizations, ideally alongside ratings, research, or regulated businesses.
- Demonstrated success building and leading teams in complex environments.
- Exceptional editorial judgment and executive‑level communication skills.
What Would Make You Stand Out
- Commercial mindset: view communications as a growth driver, not a support function.
- Credibility with senior commercial, product, and research leaders—and the confidence to challenge when needed.
- Deep understanding of how narrative, media, and reputation influence buying decisions in B2B and capital markets.
- Ability to operate at both strategic and executional levels, delivering impact, not just plans.
- A leadership style grounded in clarity, accountability, and results.
Benefits & Work Environment
- Hybrid work environment: 2 to 3 days a week in office required based on line of business and location.
- A culture of learning & mobility: dedicated trainings, leadership development and mentorship programs.
- Investing in your future: retirement planning, financial wellness and tuition reimbursement programs.
- Promoting health & wellness: comprehensive healthcare offerings that prioritize a healthy body & mind.
- Supportive parenting policies: family‑first policies, including a generous global parental leave plan.
- Dedication to giving back: paid volunteer days and support for community engagement initiatives.
Equal Opportunity Statement
Fitch is proud to be an Equal Opportunity and affirmative action employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
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