Head of Sales

Salary: £65,000 to £70,000 + Bonus + Benefits

Permanent role – Full-time, Hybrid (2–3 days per week in office) with regular travel to customers across the UK

Are you ready to step into a leadership role where you can shape and grow the sales function of an ambitious EdTech business? Our client is looking for a driven and commercially minded Head of Sales to support the next phase of growth, building on strong foundations and helping to expand their reach across both B2B and B2C SaaS markets.

This is an exciting opportunity for an up-and-coming sales leader who is ready to take on broader responsibility, working closely with a fantastic team. You’ll play a key role in delivering revenue growth, strengthening customer relationships, and developing scalable sales approaches in a fast-moving and evolving sector.

About the Role

The Head of Sales will take ownership of day-to-day sales performance while contributing to the wider commercial direction of the business. You will focus on driving revenue through effective sales execution, identifying new opportunities, and supporting the development of go-to-market activity across key segments.

This role combines hands-on sales leadership with exposure to strategic planning. You’ll work closely with marketing and product teams to translate business objectives into practical sales initiatives, helping to grow market share, improve customer retention, and increase acquisition through a mix of direct and digital channels.

• Solid experience in B2B SaaS sales, with some exposure to B2C or digital-led sales environments
• Experience working with or selling into education sectors such as Schools, MATs, or Local Authorities (desirable)
• A developing track record in supporting or executing go-to-market plans
• Experience managing or mentoring small sales teams, with the ability to motivate and develop others
• Confidence in building pipelines, managing deals, and closing opportunities
• Commercial awareness with a data-informed approach to sales activity
• Strong communication skills and the ability to build relationships with internal and external stakeholders
• Proactive, hands‑on mindset with a willingness to learn and grow into a broader leadership role
• Degree in Business, Marketing, or a related field (or equivalent experience)

Success in the role includes:

• Delivering consistent sales growth through effective pipeline management and deal execution
• Supporting the development and implementation of sales plans across B2B and B2C channels
• Contributing to customer acquisition, retention, and account development initiatives
• Building strong relationships with customers and identifying opportunities for upsell and cross‑sell
• Expanding into new customer segments and supporting entry into new markets
• Coaching and developing a growing sales team to improve performance over time
• Collaborating with marketing to align campaigns with sales activity and targets
• Providing feedback from customers to help shape product and commercial decisions

Performance & Incentives

This is a target‑driven role with a bonus structure linked to Annual Recurring Revenue performance. Additional measures of success include revenue growth, pipeline development, customer retention, and increased customer value.

If you are an ambitious sales professional ready to step up into a leadership role, this is a fantastic opportunity to grow your career within a supportive and fast‑growing organisation. You’ll gain exposure to strategic decision‑making while making a tangible impact on business performance.

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