Marketing Manager (Demand Generation)

About the Role

We’re hiring a Demand Generation Manager to build and scale Tessl’s growth engine.

You’ll own pipeline creation across channels—from experimentation to execution. This is a hands‑on, data‑driven individual contributor role focused on building repeatable, measurable demand in a developer‑first market.

You’ll work closely with Product Marketing, Content, and Sales to ensure we’re attracting the right audiences and converting attention into high‑quality pipeline.

If you love testing hypotheses, building systems from scratch, and turning signal into scalable growth, this role is for you.

What You’ll Do

Pipeline Strategy & Execution

• Own demand generation strategy across paid, organic, partnerships, and community channels
• Build and optimise multi‑channel campaigns aligned to product launches and GTM priorities
• Drive MQL → SQL pipeline growth with clear attribution and reporting

Experimentation & Optimisation

• Run rapid growth experiments across paid media, landing pages, email, and content distribution
• Manage budget allocation across channels based on performance
• Improve conversion rates across the funnel

Performance & Analytics

• Define and track core growth metrics (CAC, CPL, conversion rates, pipeline contribution)
• Build dashboards and reporting frameworks
• Use data to continuously refine strategy

Cross‑Functional Collaboration

• Partner with Product Marketing on launch amplification
• Align with Sales on ICP targeting and pipeline quality
• Work with Content to maximise distribution and reach

What We’re Looking For

Must have:

• 4–8+ years in demand generation or growth marketing (B2B SaaS preferred)
• Experience owning paid acquisition and multi‑channel campaigns
• Strong analytical skills and comfort with attribution models
• Demonstrated success building pipeline in early‑stage or high‑growth environments
• Bias for action and experimentation mindset

Nice to have:

• Experience marketing to developers or technical audiences
• Familiarity with PLG + sales‑assisted hybrid funnels
• Experience with marketing automation and CRM tooling (e.g. HubSpot, Salesforce)

Salary and benefits

Office: Our brand‑new office is located in the AI hub of Kings Cross, London. We offer generous catering, regular social events, and require staff to be in our HQ at least 3 days a week on anchor days (Monday, Tuesday, Thursday).

Salary: We offer a competitive salary based on experience and skills, benchmarked against industry standards.

Benefits: 25 days holiday, health insurance (including dental and vision, extended to partners and dependents), a company‑matched pension, a commuting stipend for non‑London residents, and a cycle‑to‑work scheme.

We care deeply about the warm, inclusive environment we’re building at Tessl and we value diversity – we welcome applications from those typically underrepresented in tech.

If you’re excited about building demand for a category‑defining AI product, we’d love to hear from you.

#J-18808-Ljbffr