Job Title: Senior National Account Manager
Reports to: Sales Director
Department: Sales
Location: UK (Field-based / Remote)
Overview
We are seeking a commercially driven Senior National Account Manager to manage and grow a portfolio of key accounts across our absorbency and specialist packaging product ranges. The role focuses on delivering profitable growth within existing customers while re-engaging dormant accounts and winning back previously lost business.
You will act as the main commercial contact for customers, ensuring alignment between customer demand, operational capability, service performance and margin delivery.
Key Responsibilities
- Manage and develop national accounts across retail, processors, food manufacturers and specialist sectors.
- Drive profitable growth through cross-selling, upselling and structured account planning.
- Identify dormant or lapsed accounts and implement reactivation and win-back strategies.
- Convert re-engaged customers into sustainable repeat business and report on pipeline performance.
- Protect and grow gross margins through disciplined pricing and commercial management.
- Lead price reviews in line with market conditions and raw material movements.
- Support new product development opportunities and drive conversion from trial to launch.
- Provide accurate rolling 12-month forecasts and collaborate with Customer Service, Operations and Procurement to ensure demand visibility and delivery performance.
Skills & Experience
- Experience managing national accounts in packaging, food manufacturing or related sectors.
- Proven record of account growth and customer retention.
- Strong commercial acumen and margin awareness.
- Ability to manage complex customer requirements.
- Strong forecasting discipline and CRM capability.
- Excellent communication and negotiation skills.
- Full driving license and willingness to travel.
Personal Attributes
- Commercially astute with a structured and analytical approach.
- Confident re-engaging lapsed relationships.
- Resilient, proactive and results-driven.
- Strong collaborator with a customer-focused mindset.