Head of Marketing

Head of Marketing

Staffline Ireland are recruiting for a Head of Marketing on behalf of leading Web and Digital Marketing company. The Head of Marketing will own and drive company's performance marketing capability across a diverse client portfolio, with a particular focus on high-velocity consumer growth brands in the prize-competition sector. You will build a market-leading growth function, lead strategy across paid and owned channels, optimise budgets of ~£10m, and deliver measurable growth, acquisition efficiency, and lifetime value improvements.

Responsibilities:

• Develop and lead multi-channel growth strategies across sectors
• Own forecasting and reporting processes
• Lead paid media strategy (Meta, TikTok, Google, YouTube)
• Run creative testing & performance frameworks
• Ensure ASA/CAP compliance for competition clients
• Lead and mentor the marketing performance team
• Drive data-led strategies and optimise funnels
• Work with exec/founder-level stakeholders
• Any other duties role may involve

Person Specification:

• 5 years in performance/growth marketing leadership
• Proven multi-million-pound budget management (~£5m-£10m+)
• Deep expertise in paid media platforms
• Experience leading teams & scaling performance
• Experience with high velocity consumer categories

Desirable Criteria:

• Prize competition / sweepstakes / gaming / D2C experience
• Knowledge of ASA/CAP regulations and compliance
• CRM & LTV optimisation experience (e.g., Klaviyo, HubSpot)
• Experience in always on advertising environments

The Rewards

The successful Head of Marketing will enjoy a competitive salary depending on experience plus:

• Bonus
• Free parking
• Flexible working options
• Pension
• Hybrid working

Location

The Head of Marketing role will be based in County Tyrone with the option of hybrid working.

To be considered for this position, please forward your CV to Ross McConville at Staffline Ireland by clicking on the APPLY button on this page and attaching your CV.

The Staffline Ireland Specialist Team is a dedicated division within Staffline Ireland, focused on providing Permanent, Contract & Temporary staffing solutions across; Construction, Engineering, Accountancy & Finance, Financial Services & Insurance, Health & Safety, HR, IT, Sales & Marketing, Senior Manufacturing, Procurement & Supply Chain & Medical, Health & Social Care.

Skills:
Marketing Strategy Media Strategy Marketing Leadership

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