Growth Marketing Manager

Want to join a team of passionate people who want to build a future where no one dies from skin cancer?

About us

Skin Analytics is an award‑winning, health tech company that deploys world‑leading skin cancer pathways using AI as a medical device, DERM.

Following our recent £15M series B funding, regulatory milestones hit, and doubling from 50 to 100 headcount in 2025, we are ready to scale further internationally, making history for AI in healthcare and the future of dermatology.

We are proud to epitomise AI for good – with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space, as well as the first company to receive a NICE recommendation for use across the NHS.*

DERM is deployed at more than 28 NHS organisations where we enable patients to gain significantly quicker access to skin cancer diagnosis. We also collaborate with some of the largest health insurers to reach patients in their own homes.

We are a team of passionate people on a mission to build a future where no one dies from skin cancer.

Role Overview

We're looking for a Growth Marketing Manager to build and own the digital demand engine for our international markets. This role collaborates closely with Product Marketing, Commercial Strategy and Sales. You’ll translate our cutting‑edge health innovations into high‑performing campaigns that generate MQLs and nurture them into SALs and commercial pipeline. Tracking, automation and optimisation is a key part of this role, so the right candidate is data‑ and tech‑savvy.

This is a hands‑on position in a fast‑scaling environment where you’ll have full ownership of content, paid channels and funnel performance. In collaboration with Product Marketing, you shape how we bring our product to market and scale adoption.

Responsibilities

• Own and deliver MQL and SAL pipeline targets through digital‑first demand generation
• Build and run a content engine (creation, distribution, optimisation) aligned to our audiences across multiple markets
• Build automation tools such as agentic digital marketing systems that run campaigns and suggest optimisation
• Plan and execute paid media strategy (LinkedIn, Google, LLMs, etc.) to drive efficient acquisition
• Design and optimise the end‑to‑end marketing funnel (from first touch to qualified lead)
• Partner closely with Product Marketing to translate positioning into high‑performing campaigns
• Establish clear performance tracking and reporting (CPL, conversion rates, CAC, ROI) and continuously improve
• Experiment, iterate and scale what works in a test‑and‑learn environment
• Develop channel‑specific campaign messaging and creative

Required Experience

• Proven experience in B2B SaaS growth or demand generation marketing, a big plus for healthcare experience or other regulated B2B markets
• Strong hands‑on experience with paid digital channels and campaign execution
• Track record of owning pipeline or MQL targets and improving funnel performance
• Ability to create and execute content‑led campaigns (not just strategy) with limited or no agency support
• Highly data‑driven, with experience analysing and optimising marketing performance
• Competent with marketing automations in HubSpot
• Experienced in working in complex sales environments, such as multiple geographic markets and multiple products
• Lifecycle management – documentation of the customer journey from first touch to SQL, evaluating buying behaviours, ICP fit and applying lead scores

Required Behaviours

• Hands‑on and execution‑focused
• Comfortable with content switching and highly organised
• Able to challenge stakeholders and build consensus
• Self‑starter with strong ownership of outcomes (results, not just input)
• Resourceful and pragmatic in an ambiguous environment
• Data‑driven mindset with continuous optimisation focus
• Comfortable operating with accountability and pressure from commercial colleagues

Benefits

• Competitive salary
• Share options package – all employees have ownership in the company
• Private healthcare
• Company pension, including salary sacrifice options
• 25 days annual leave plus 5 days company shutdown in August plus bank holidays
• Enhanced parental leave, including adoption and foster leave
• Salary sacrifice nursery scheme – save with workplace nursery scheme
• Bike to work scheme
• Training budget
• Weekly catch‑ups, monthly meetings to discuss your ambitions and development
• Lots of fun social activities

Our Values

Building a Strong Foundation

Always Learning

Lead from the Front

Tough and Resilient

The Real Stuff

Diversity and Inclusion

Skin Analytics embraces and is committed to diversity and equal opportunities. We are dedicated to building a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. If you need any adjustments during our hiring process, you can indicate that at the next step.

AI Usage in Hiring

We use AI as part of our hiring process. No hiring decision is ever made by an algorithm alone. Every AI‑generated summary, screening result or note is reviewed, verified and, if necessary, corrected by a member of our recruitment team. Humans make the final call on who moves forward and who receives an offer.

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