Account Director

Job Title: Paid Media Account Director

Location: London - Hybrid

Reporting To: Head of Digital

Employment Type: Full-Time

About Us

SMG was formed in 2016 with an ethos of service accountability and

innovation while providing a deep level of market expertise.

SMG is made up of two subsidiaries:

- T&T Media focusses on outcome-based media solutions for commercial

clients across all sectors.

- Sanctuary Media specialises in NGO and for purpose clients.

SMG is a performance-driven digital agency passionate about helping brands scale

through strategic, data-led media buying. We work with a diverse range of clients

across NGO, ecommerce and services, we pride ourselves on delivering real

business results across paid search, social, and programmatic media.

The Role

We’re looking for a seasoned Paid Media Account Director to lead client strategy,

manage high-impact campaigns, and drive digital performance across Google Ads,

Meta, and programmatic platforms. You’ll bring deep expertise in paid search and

social, with strong working knowledge of programmatic (bonus points for hands-on

experience with The Trade Desk). This is a leadership role - perfect for someone

who’s equal parts strategist, client partner, and performance marketer.

Key Responsibilities

 Lead the development and execution of paid media strategies across search,

social, and programmatic platforms

 Manage day-to-day client relationships, acting as the senior strategic lead

 Oversee campaign builds, optimisations, budget pacing, and performance

analysis

 Translate client objectives into actionable media plans with clear KPIs and

measurable outcomes

 Collaborate with internal specialists and external partners to ensure best-in-

class execution

 Deliver insightful reporting and strategic recommendations, highlighting

opportunities for growth

 Monitor industry trends and developments to identify opportunities for

innovation and growth within client accounts.

 Take the lead on new business pitches and support in generating new

business

Requirements

 6 - 7+ years in paid media, with experience in agency or high-growth

environments

 Good experience across Search and Social Ads

 Solid understanding of programmatic media with working knowledge of The

Trade Desk a strong plus

 Proven ability to lead accounts and deliver on performance goals

 Strong analytical mindset with hands on experience in reporting tools like

GA4, Looker Studio, etc.

 Excellent communication skills - able to lead client calls, write decks, and

present media strategies with confidence

 Experience mentoring junior team members and managing internal workflows

What We Offer

 Competitive salary and performance-based bonuses

 Flexible work environment (hybrid/remote options)

 Collaborative, high-performance team culture

 Access to leading tools and professional development resources

 Opportunities to grow your own team and scale your business management experience