Role Purpose
The Media Planning Director is the bridge between big-picture strategy and real-world results. You will translate strategic thinking into integrated, outcome-led investment plans that help our clients grow. By connecting high-level direction with practical, performance-driven budget allocation, you ensure every pound spent is commercially robust and grounded in marketing effectiveness.
Your Impact
- Strategic Translation: You turn complex strategic thinking and business objectives into clear, structured, and compelling investment narratives that stakeholders—from marketing teams to C‑Suite and private equity—can get behind.
- Commercial Growth: You drive successful new business wins and organic growth by creating investment plans that are persuasive, measurement-informed, and grounded in audience insight.
- Effectiveness Leadership: You ensure marketing effectiveness isn't an afterthought by embedding measurement frameworks and incrementality testing into the heart of every plan.
- Market Advantage: You unlock competitive edges for our clients by building deep relationships with Alpha Partners to access early innovations, new formats, and smarter trading dynamics.
- Collective Excellence: You raise the bar for the entire agency by developing best‑practice templates and coaching others to pitch investment plans to an elite standard.
What Success Looks Like In 6 Months
- Trusted Partner: You have built strong, collaborative relationships across Media, Creative, and Data teams, becoming a go‑to partner for turning strategy into action.
- Systemic Consistency: You have established centralised, consistent operational systems and templates for investment planning across the business.
- Impactful Wins: Your investment plans have directly contributed to at least one significant new business win or a major organic growth milestone for an existing client.
- Co-Intelligence: You are working co‑intelligently with our HI/AI workforce, using tools like Media Optimiser and RISE to sharpen audience strategy and channel prioritisation.
Capabilities You’ll Bring
- Strategic Logic: The ability to articulate the “why” behind budget allocation with authority and clarity.
- Analytical Confidence: Comfort working with budgets, forecasting models, and ROI dynamics without losing sight of the strategic perspective.
- Data‑Led Decision Making: A knack for turning data from tools (like YouGov or Nielsen) and research into decisive, actionable investment opportunities.
- Influential Communication: The ability to simplify the complex and persuade diverse audiences, adapting your narrative to suit the room.
- Outcome‑Obsession: A natural focus on marketing effectiveness, attribution, and growth goals.
Your Outputs & Results
- Investment Frameworks: Highly structured, commercially sound investment plans for pitches and client growth.
- Measurement Blueprints: Integrated measurement and measurement frameworks aligned specifically to client growth objectives.
- Standardised Toolkits: Best‑practice investment planning templates used consistently across the agency.
- Knowledge Sharing: Regular coaching sessions and upskilling materials for the Client Leadership team.
- Proven Success: A portfolio of case studies and award‑worthy work where your plans delivered measurable impact.
Role Details
- Your coach: Managing Partner - Media Strategy
- You will lead: n/a (Focus on cross‑functional influence and coaching)
- Location: Manchester & Hybrid / Remote First
- Hours / Days: Full Time (5 days per week)
- Specifics for this role: Occasional travel to meet partners or attend pitches may be required.
- Estimated Start Date: 01/07/2026
The Standards We All Hold Each Other To
- Demonstrate and be committed to growing the Open Partners mindset
- Live our values:
- Smarter: Aim high, train hard, embrace next
- Faster: Learn fast, adapt fast, act fast
- Better: Think, say and do what’s best
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