Job Description:
As our new General Manager - Advertising & Media Partnerships, you’ll lead the strategic direction and delivery of Jet2.com and Jet2holidays paid advertising campaigns. You’ll own the creative advertising strategy, ensuring our brand is expressed consistently across all media while driving commercial performance. This senior, 12-month fixed-term role offers a unique opportunity to shape media strategy, optimise campaigns, and manage high‑profile agency and platform partnerships.
As our General Manager - Advertising & Media Partnerships, you’ll have access to a wide range of benefits including:
- Colleague discounts on Jet2.com flights and Jet2holidays packages
- Hybrid working (we’re in the office 3 days per week)
- Many retail discounts on – travel and leisure, health, and wellbeing, eating out, shopping and lifestyle
What you’ll do:
- Leading the development and execution of paid advertising campaigns across channels including TV, Radio, digital, social, ensuring alignment with brand and commercial objectives.
- Collaborating closely with brand, digital, commercial, and analytics teams to ensure integrated planning and insight‑led decision making.
- Managing large‑scale media budgets, using insight and analytics to optimise campaigns and measure performance.
- Taking a key role in the strategic commercial planning of marketing activity across the team, representing the marketing team in senior trading meetings.
- Building and managing strategic media partnerships, identifying and testing emerging formats and technologies to keep Jet2 at the forefront of advertising innovation.
- Leading the brand’s paid social media strategy, including content creation, influencer partnerships, cultural trend activation, and platform optimisation to drive relevant engagement.
- Managing in‑house media operations on platforms such as Meta and Google, and overseeing external agency‑led campaigns across TV, VoD, display, audio, and out‑of‑home channels.
- Owning the creative advertising strategy and delivery, shaping how our brand is expressed, and optimising campaigns for engagement, reach, and ROI.
What you’ll have:
- Proven experience in paid media strategy, advertising, and creative development.
- Strong leadership and budget management skills, with experience managing both in‑house media platforms and external agency relationships.
- Deep knowledge of media channels, audience targeting, campaign measurement, and performance optimisation.
- Expertise in social media content creation, influencer partnerships, and cultural trend activation.
- Data‑driven mindset with a passion for innovation, testing, and optimisation.
- Excellent communication, stakeholder management, and influencing skills.
Join us as we redefine travel experiences and create memories for millions of passengers. At Jet2.com and Jet2holidays, your potential has no limits. Apply today and let your career take flight!
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