Summary: You are the "Internal Visionary" for the Salesforce platform. You combine deep knowledge of business domains (Sales, Service, or Marketing) with expert-level understanding of Salesforce’s architectural capabilities to drive ROI and user adoption.
Core Responsibilities
- Business Process Architecture: Map complex, manual business workflows into streamlined, automated Salesforce journeys. You aren't just taking orders; you are advising stakeholders on how their process should work to leverage "Clicks not Code."
- Feature Prioritisation (Value-Driven): Lead the Steering Committee to decide which features get built. You use your SME status to distinguish between a "nice-to-have" and a critical business requirement.
- Strategic Roadmap Ownership: Manage the 12–18 month platform vision, ensuring alignment with Salesforce’s three annual releases (Spring, Summer, Winter) so the business stays ahead of new features like Revenue cloud, Agentforce or Data Cloud.
- Stakeholder Evangelism: Act as the primary advocate for Salesforce across the C-suite. You translate technical debt and platform health into business value and risk mitigation.
- Governance & Center of Excellence (CoE): Establish the guardrails for how the platform is used, ensuring that various business units don't create "Siloed Orgs" or redundant customisations.
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