Stevenage Football Club is seeking a Head of Media & Marketing to define, lead, and deliver the club’s media and marketing function as a core driver of growth.
This role will be responsible for defining and delivering a commercially focused, integrated strategy across marketing, media, brand and communications, with a clear emphasis on driving audience growth, engagement, and revenue generation.
To lead the department on a day-to-day basis while ensuring a high standard of performance, delivery, and accountability within a fast-paced, evolving environment.
This is a unique opportunity to take ownership of a key function and play a central role in shaping the future growth of a forward-thinking professional football club.
Key Responsibilities
- Define and deliver a commercially focused, integrated strategy across marketing, media, brand, and communications, aligned with board-level objectives
- Lead and evolve the club’s marketing and media output across all platforms, ensuring a strategic, performance-driven approach
- Own and optimise all media and communication channels to maximise audience growth, engagement, and conversion
- Grow and monetise the club’s audience, driving performance across ticketing, retail, hospitality, and partnerships, while supporting the development of new revenue opportunities
- Take ownership of the club’s CRM and digital systems, supporting implementation and leading their utilisation to deliver data-driven campaigns that drive audience growth, conversion, and lifetime value
- Track, analyse, and report on performance across all media and marketing activity
- Collaborate cross-functionally across departments to support partner activations
- Lead and develop the media and marketing team, driving high-performance standards and fostering a culture of ambition and creativity.
What We’re Looking For
This role requires a blend of strategic thinking, executional excellence, and leadership ability. We’re looking for someone who understands how media, marketing, and audience growth drives commercial impact - and is motivated by the opportunity to be a key part of an innovative football club.
The ideal candidate will have:
- Proven experience in a senior marketing and media role, ideally within sport, media, entertainment, or a high-growth consumer-facing environment
- A track record of growing engaged audiences and delivering measurable commercial outcomes through effective marketing
- The ability to lead a team within a fast-paced environment, while collaborating effectively across departments and stakeholders
- Strong strategic capability combined with a willingness and ability to operate hands‑on and deliver execution
- A deep understanding of modern consumption trends, digital platforms, and audience behaviour
- Experience working with CRM systems and data to optimise performance, and improve conversion and fan lifetime value
- A passion for football, combined with the ambition and drive to progress and make a meaningful impact within a high-growth environment
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