We are looking to add an Ecommerce & Concessions Manager to join our team. This individual will be responsible for owning the full end-to-end ecommerce experience, fundamentally driving revenue and growth for the brand.
This is a pivotal role in helping our Brands achieve further growth and success and it’s a great opportunity for someone to come in and make an impact really quickly.
Responsibilities
- Managing, developing and overseeing the daily operations of our ecommerce sites.
- Managing, developing and overseeing the daily operations of our marketplaces.
- Onboarding new marketplaces; problem-solving and product uploads, ensure best working practices are being used to ensure correct uploads and platform mapping.
- Liaise with partners and internal teams regarding contracts, platform agreements & requirements, product selection processes, fulfilment procedures etc.
- Select relevant and seasonally appropriate product for Marketplace and Concessions to support targets.
- Regularly review our Brands marketplace & concession offering based on data and highlight opportunities for the business. Inventory management, driving opportunities based on stock positions, analyse sales and returns data and adjusting offering accordingly.
- Providing regular reports based on weekly and monthly trade and activities.
- Updating content across all platforms and across all sites.
- Manage customer queries.
- Oversee marketplace partner timeframes, ensuring launch dates are achieved.
Strategic Leadership
- Develop and execute a global ecommerce strategy to drive revenue growth, improve customer acquisition and retention, and enhance the brand’s online presence.
- Lead ecommerce marketing, ecommerce operations, ensuring alignment with the company’s global business goals.
- Work closely with the Director to contribute to the overall digital transformation and growth for all our Brands.
Ecommerce Performance & Growth
- Oversee web trading strategies, including pricing, promotions, merchandising, and site optimisation, ensuring the ecommerce platforms are driving high conversion rates and average order values.
- Analyse ecommerce performance, using data-driven insights to optimise user experience, increase conversion, and reduce drop-off rates.
- Support the development of a roadmap for ecommerce technology, ensuring the integration of the latest tools, platforms, and innovations to enhance the customer journey and streamline operations.
ECommerce Marketing Leadership
- Manage the global digital marketing strategy, including paid media (PPC, display ads), SEO/SEM, CRM/email marketing, and other relevant marketing programmes.
- Collaborate with creative teams to ensure consistent brand messaging across all online channels.
- Monitor and analyse key performance metrics, adapting strategies to improve engagement and online sales.
Team Management
- Lead and develop a small team, ensuring continuous growth, training, and performance.
Budget & P&L Management
- Manage the ecommerce budget, ensuring that investments in web development, marketing, and other key areas are efficiently allocated to drive ROI.
- Monitor ecommerce revenue and profitability, using metrics to adjust strategies and forecast growth.
Innovation & Industry trends
- Stay abreast of emerging trends, technologies, and customer expectations within the ecommerce and digital marketing landscape.
Skills and Experience
- Proven experience in Marketplace and eCommerce.
- Possess strong experience with Shopify, SAP, Linnworks, Mirakl, SharePoint.
- Possess excellent Excel skills and experience using SharePoint.
- Analytical thinker.
- Excellent communication skills.
- Have the ability to multi-task and work in a fast-paced environment.
- Strong track record of driving revenue growth and digital transformation in ecommerce.
- In-depth understanding of ecommerce platforms, digital marketing strategies, data analytics, and conversion optimisation.
- Strategic thinker with the ability to align business goals with innovative digital solutions.
- Strong commercial acumen, with experience managing budgets and driving ROI.
- Fluency in digital analytics tools (Google Analytics, Adobe Analytics, etc.), as well as ecommerce management platforms (Shopify, Mirakl etc.) and SAP.
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