Sales Executive (Research & Business Development)

Sales Executive (Research & Business Development)

Who We Are

Welcome to This is Beyond, a dynamic and forward-thinking B2B events company based in the heart of West London. From our humble beginnings as an ambitious startup, we've swiftly risen to become a global leader in pioneering B2B events that redefine industry standards. Renowned as thought leaders in the luxury travel sector, we've left an indelible mark by spearheading innovative approaches and cultivating fervent communities around distinct travel niches. Our diverse portfolio boasts a mix of groundbreaking global travel trade shows tailored for elite influencers and trendsetters.

At This is Beyond, we're relentless in our pursuit of crafting unparalleled experiences. We meticulously curate our guest list, recognising that chemistry is paramount, and we vehemently reject mundane formats. Prepare to be immersed in exclusive, inspiring environments that blur the lines between work and leisure – because that's where true business brilliance thrives. Join us on our journey, where innovation knows no bounds and excellence is the standard.

The Role

The Sales Executive (Exhibitors & Buyers) plays a pivotal role in driving the commercial success of one of our flagship events through the recruitment and management of high‑quality exhibitors and global buyers. This role is responsible for delivering revenue targets, building strong long‑term relationships, and supporting the seamless execution of the event through proactive sales activity, relationship management, and market insight.

Key Success Criteria

• Sales Performance: Consistently meet or exceed monthly and annual exhibitor and buyer revenue targets.
• Database Growth & Quality: Grow and maintain a high‑quality prospect database through effective lead generation and qualification.
• Client Engagement & Retention: Build trusted relationships with exhibitors and buyers, driving strong retention and repeat participation.
• Event Contribution: Effectively manage exhibitor and buyer logistics and contribute to a high‑quality, well‑delivered event experience.

Core Responsibilities

• Recruit and manage exhibitors and buyers in line with the event’s commercial and community strategy.
• Consistently meet or exceed monthly and annual revenue targets set by the Event Manager.
• Generate and qualify new exhibitor and buyer leads to grow a high‑quality prospect database.
• Build and maintain strong relationships with exhibitors and buyers to drive retention and repeat business.
• Process applications efficiently and manage CRM and registration systems to ensure accurate data and effective appointment matching.
• Support exhibitor and buyer logistics, liaising with hotels, DMCs, and internal teams to ensure smooth event delivery.
• Produce regular sales and pipeline reports, tracking performance against targets.
• Conduct market and competitor research, attending industry events to identify trends, opportunities, and new prospects.
• Collaborate closely with marketing, operations, and event teams to ensure alignment and seamless execution.
• Travel internationally and provide on‑site support during events as required.

Core Skills & Requirements

• 1–2 years’ experience in luxury travel, hospitality, or hotel sales.
• Proven track record of achieving sales targets in a fast‑paced environment.
• Strong interpersonal, negotiation, and communication skills, with confidence engaging senior stakeholders.
• Experience using CRM and Event Management systems (Salesforce preferred).
• Highly organised with excellent time management and attention to detail.
• Commercially minded, proactive, and able to work under pressure.
• Passion for luxury travel and relationship‑driven sales.
• Proficiency in Microsoft Office, email, and diary management tools.
• Willingness to travel internationally and work flexible hours, particularly during events.

Benefits

Enjoy a range of benefits, including: pension scheme, hybrid working arrangement, health cash plan/BUPA coverage, ongoing learning & development opportunities, bonus earning potential, social events & travel opportunities.

Position Type

Permanent, with a 4‑day working week. Our hybrid model includes 3 days in the office (located in Shepherd’s Bush), 1 day working from home, and every Friday as a non‑working day as standard.

Diversity & Inclusion

At This is Beyond, we are dedicated to fostering an inclusive workplace where diversity is celebrated. We prohibit discrimination and harassment based on factors such as race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.

Location

London – Hybrid (3 days in office at Shepherd’s Bush, 1 day remote)

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