Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health. Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations that help women feel strong, confident, and empowered — every single day.
Fueled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC and US. With Dubai and New York as our international hubs, we’re building a powerhouse team to lead this next chapter of global growth.
We’re already an 8‑figure brand in the UK — and we’re just getting started. Our goal? Triple our growth in the next few years through bold international expansion, world‑class marketing, and a culture of excellence.
This is your chance to be part of something extraordinary from the ground up. If you're passionate about wellness, innovation, and building brands that truly make a difference — we want to hear from you.
The Opportunity
As SeniorGrowth Marketing Manager, you’ll be at the forefront of Feel’s customer acquisition and performance marketing strategy — owning paid media, growth analytics, agency collaboration, and creative ideation across all channels. This is a high‑impact leadership role for a commercially‑minded marketer with a deep understanding of the DTC landscape and the ability to scale efficiently across global markets.
You’ll work closely with the CMO, in‑house teams, and external agencies to deliver scalable and sustainable growth across paid social, search, affiliate, and emerging platforms. From strategic planning to hands‑on testing, you’ll thrive in data, experiment boldly, and champion creatives that convert.
Key Responsibilities
- Lead and evolve the global digital growth strategy across paid social, search, programmatic, affiliate, and new growth channels
- Own customer acquisition KPIs, CAC, ROAS, and LTV — setting clear goals and tracking performance against targets
- Identify growth opportunities by channel, region, and audience segment, adapting strategy accordingly
Agency & Partner Management
- Manage day‑to‑day relationships with performance marketing agencies and media buying partners
- Ensure alignment on targets, messaging, budgets, testing roadmaps, and creative feedback loops
- Hold partners accountable for performance and continuously seek out best‑in‑class solutions
- Generate and brief high‑performing creative concepts in partnership with design and influencer teams
- Build and own the creative testing roadmap — from hooks and visuals to CTAs and formats
- Analyse ad performance across platforms and use insights to inform future creative direction
- Own reporting and analysis of growth performance — from acquisition funnels to attribution
- Use insights to fuel continuous optimisation, budget allocation, and forecasting
- Partner with product, finance, and retention teams to ensure data‑driven decision‑making across the customer journey
- Test emerging platforms, tools, and trends to unlock new growth opportunities
- Collaborate on product launches, bundles, and promotions with a growth‑first lens
- Keep ahead of the curve on performance marketing trends in wellness, beauty, and consumer tech
What You’ll Need
- 6+ years of experience in digital marketing or growth, ideally in high‑growth DTC environments
- Deep expertise across paid social, SEM, and performance platforms (Meta, Google, TikTok, YouTube, affiliate)
- Proven experience managing agencies and external media partners
- Strong creative intuition with experience briefing, testing, and scaling ad creatives
- Advanced analytical skills with hands‑on experience in attribution, cohort analysis, and funnel optimisation
- Highly commercial mindset, with a strong focus on performance, efficiency, and customer value
- Entrepreneurial, fast‑moving, and unafraid to roll up your sleeves and test new ideas
Why Join Feel?
- Competitive salary + exciting opportunities for fast‑tracked career growth in a high‑performance environment
- Be part of a purpose‑led brand that’s redefining women’s wellness
- Work at the heart of a high‑growth DTC business, expanding rapidly across the UK, GCC, and US
- Enjoy generous product discounts for you and your family
- Collaborate with an empowering, ambitious team that values creativity, execution, and impact
Our Values – How We Work
At Feel, we don’t just hire for skills — we hire people who live and breathe our core values:
Collaboration – We work better together
Efficiency – We move smart and fast
Passion – We care deeply about our mission
Customer Focus – We put the customer at the centre
If this sounds like you, you’ll feel right at home here.
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