Overview
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for?
Role: Performance Marketing Manager
Region: EU
Brand / Business Unit: Myprotein | Ecommerce
Reporting to: General Manager
Location: THG ICON 1, 7-9 Sunbank Lane, WA15 0AF
THG Nutrition: THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
The Role
The Regional Marketing Manager (UK) will be responsible for developing and delivering the marketing strategy for a specific region, ensuring all marketing activity aligns with commercial objectives and brand priorities. This role acts as the regional lead across marketing planning, budget ownership and channel coordination, working closely with teams across paid media, CRM, social, influencers, partnerships, marketplaces and retail. You will play a key role in translating global brand strategy into locally relevant campaigns and activations, ensuring we maximise growth opportunities within the region.
As a Marketing Manager for Myprotein You\'ll:
Responsibilities
Regional Strategy & Planning
- Own the regional marketing strategy aligned with commercial targets and growth objectives.
- Develop annual and quarterly marketing plans to support revenue, customer acquisition and brand growth.
- Identify regional opportunities across channels, partnerships and campaigns to accelerate growth.
- Own the full customer cycle covering awareness, consideration, acquisition, engagement, retention.
- Ensure alignment with global brand strategy while tailoring campaigns to local market dynamics.
- Ensure regional marketing activity supports wider commercial and distribution strategies.
Budget Ownership & Investment
- Own the regional marketing budget, ensuring efficient allocation across channels and campaigns leveraging marketing measurement tools.
- Monitor marketing performance against ROI, COS, CAC, New Customers and revenue targets.
- Work closely with finance and commercial teams to optimise investment and drive profitability.
Channel Activation & Coordination
- Collaborate with channel specialists across: Paid Media, CRM, Influencer & Affiliates, Organic Social, Partnerships, Marketplaces, Retail activations.
- Translate regional strategy into coordinated channel plans that drive impact across the customer journey.
- Coordinate cross-channel campaigns and brand activations.
- Ensure all activity supports customer acquisition, retention and revenue growth.
Performance Analysis & Brand Health
- Track and analyse marketing performance across the region.
- Use data and insights to optimise campaigns and investment decisions.
- Provide regular performance updates and strategic recommendations to senior stakeholders.
- Leverage insights from brand health and consumer surveys to take actions to improve brand health metrics for the region.
- Manage & grow customer relationships - covering referrals, retention, advocacy & CLV optimisation strategies.
Qualifications
- 4-7+ years experience in marketing, growth or regional marketing roles
- Experience working in ecommerce, consumer brands or high-growth digital environments
- Strong understanding of performance marketing and digital channels
- Experience managing marketing budgets and campaign ROI
- Ability to work cross-functionally with multiple stakeholders
- Highly analytical with strong data-driven decision making
- Excellent project management and organisational skills
- Passion for health, fitness, nutrition or lifestyle brands preferred
Benefits
- Career Development: Access bespoke development programmes designed by our in-house L&D team and upskilling programmes with an industry-leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays; birthday leave option; enhanced maternity/paternity pay; compassionate leave; buy back and volunteer leave.
- Wellbeing Support: In-house GP, 24/7 EAP, on-site gym, and on-site physio.
- Other Perks: Tech salary sacrifice savings, subsidised bus pass, up to 50% staff discount, on-site shop and barber, referral bonuses, and anniversary gifts.
EEO & Recruitment Process
We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace. We encourage candidates from all backgrounds and identities to apply. If you require any adjustments to our recruitment process, please email talent@thg.com. THG is proud to be a Disability Confident Committed employer. If invited to interview, please let us know if any reasonable adjustments are needed. We endeavour to respond to applications within 14 days and can discuss timelines with our Talent team.
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