Company: Nicholl Oil Group
Location:
Posted: April 29th, 2026
Nicholl Fuels & Oils is seeking a motivated and results-driven Field Sales Representative to develop and grow our customer base across the Northwest area. The successful candidate will be responsible for identifying new business opportunities, managing existing accounts, and promoting our full range of fuel and oil products to commercial, agricultural, and domestic customers. This is a field-based role requiring strong relationship-building skills, local market knowledge, and a proactive sales approach.
Areas Covered: Derry/L'Derry, Coleraine, Limavady, Ballymoney, Magherafelt, Omagh, Strabane, Enniskillen
Key Responsibilities
Develop and implement a territory sales plan for the Northwest region.
Identify and secure new business opportunities across commercial, agricultural, and domestic sectors.
Manage and grow existing customer accounts to maximise retention and revenue.
Conduct regular face-to-face client visits.
Provide product advice and tailored fuel solutions to customers.
Negotiate pricing and contract terms within company guidelines.
Monitor competitor activity and market trends.
Achieve and exceed monthly and annual sales targets.
Maintain accurate CRM records of customer interactions and pipeline activity.
Work closely with operations and logistics teams to ensure excellent service delivery.
New customer acquisition targets
Revenue and margin growth within territory
Customer retention rates
Activity levels (calls, visits, proposals)
Territory growth performance
Skills & Experience Required
Proven field sales experience (preferably in fuel, oil, energy, or related B2B sectors)
Strong negotiation and closing skills
Excellent communication and interpersonal abilities
Ability to build long-term customer relationships
Self-motivated and target-driven
Good knowledge of the Belfast market and surrounding areas
Experience selling fuel, or energy products
Existing network within commercial, transport, construction, or agricultural sectors
CRM system experience
Full UK driving licence
Professional and customer-focused
Resilient and results-oriented
Organised with strong time management skills
Ability to work independently and as part of a team
What We Offer
Competitive base salary
Commission/bonus structure
Company vehicle or car allowance
Fuel card
Ongoing training and development
Opportunity to grow within a well-established company
Skills:
Negotiation Sales target driven Sales Rep
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