Job Title
Head of Trading – General Insurance
Location
Leeds or Edinburgh
Hours
Full time
Work Pattern
Hybrid: at least two days per week or 40 % of time at an office site. Flexible arrangements for disabilities.
Responsibilities
- Operate across Lloyds Banking Group to set and deliver the GI trading strategy across Bancassurance, Corporate Partners and Aggregator channels.
- Own end‑to‑end GI Bancassurance sales performance, volumes, income, conversion and profitability.
- Define and deliver the Bancassurance trading strategy, aligned to bank distribution priorities and customer propositions.
- Maximise conversion of bank‑generated leads through digital, app, branch, telephony and assisted sales journeys.
- Embed GI propositions into core bank customer journeys using customer insight and behavioural data.
- Act as the senior GI interface to Consumer Relationships leadership, positioning GI as a core driver of customer value.
- Own the GI trading strategy across Bancassurance, Corporate Partners and Aggregators.
- Maintain GI market share, set clear channel roles and priorities, protect and strengthen bank‑led opportunities.
- Provide executive‑level insight on trading performance, market dynamics and risks.
- Lead digital sales optimisation, particularly within bank‑owned channels.
- Partner with Marketing to optimise campaign effectiveness and ROI.
- Use advanced data and analytics to find opportunities, diagnose performance and drive action.
- Operate as a senior leader, engaging with and influencing outcomes across Consumer Relationships, Lending, GI Platform and IP&I Support Teams.
- Provide exceptional leadership to the team, mentoring, coaching and developing colleagues to deliver high performance.
- Lead large‑scale change and transformation to improve sales effectiveness and customer experience.
- Ensure trading activity delivers strong customer outcomes, aligned to Consumer Duty and regulatory expectations.
Qualifications
- 10+ years of deep Bancassurance expertise with a proven track record of converting bank‑generated demand.
- Strong understanding of bank distribution models and customer journeys.
- Proven digital sales and marketing capability.
- Highly effective senior influencer, change leader and experienced in managing teams to deliver high performance.
- Strong analytical and commercial judgement.
- Experience leading senior teams in a regulated financial services environment.
Diversity, Equity and Inclusion
We are committed to creating an inclusive environment where everyone can thrive. We offer reasonable workplace adjustments for colleagues with disabilities and are a Disability Confident Leader, guaranteeing fair interviews for candidates with disabilities, long‑term health or neurodivergent conditions through the Disability Confident Scheme.
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