Senior Manager, Lifecycle Management

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Lime is the largest global shared micromobility business, operating in close to 30 countries across five continents. We're on a mission to build a future where transportation is shared, affordable and carbon‑free. Our electric bikes and scooters have powered more than one billion rides in cities around the world. Named a 2025 Time 100 Most Influential Company, Lime continues to set the pace for shared micromobility globally, spurring a new generation of clean alternatives to car ownership.

Lime is hiring a Senior Manager, Lifecycle Management to help build the communications engine for Lime for Business.

This role will be a key partner in shaping how we communicate with both employers and employees across the lifecycle—from onboarding and product updates to usage education, status reporting, invoicing, and renewals. You'll bring strong judgment, creativity, and technical fluency to lifecycle execution, while working closely with Account Executives, Customer Success, Product, and other cross‑functional partners to refine messaging strategy and deliver high‑quality communications at scale.

This is a high‑impact individual contributor role reporting to the VP & GM of Lime for Business. It is well suited for someone who is strong in execution, thoughtful in strategy, highly collaborative, and excited to help build a growing business as part of a team.

This is a remote position with a requirement for candidates to reside in London to maintain effective collaboration across teams.

What You'll Do

• Lead execution of lifecycle communications for Lime for Business across employer and employee audiences
• Partner with cross‑functional teams to shape messaging strategy, priorities, and audience plans across key lifecycle moments
• Help define and evolve the brand voice, messaging standards, and templates for Lime for Business
• Build and optimise employer communications, including product updates, status reports, invoices, key dates, and renewal‑related messaging
• Build and optimise employee communications that drive awareness, activation, engagement, and repeat usage
• Execute campaigns in Braze, including segmentation, journey setup, personalisation, QA, testing, and reporting
• Use advanced Braze capabilities, including Liquid, to create dynamic and scalable communications
• Partner with Product, Engineering, Data, Design, Finance, and Account teams to ensure Braze reflects the right customer, account, and behavioural data
• Translate user behaviour, eligibility logic, and programme rules into clear lifecycle journeys and targeted campaigns
• Contribute to testing and measurement frameworks that improve performance over time
• Use modern AI tools to improve speed, insight, and quality across campaign development and execution

About You

• 6+ years of experience in lifecycle marketing, CRM, retention, or customer communications
• Deep hands‑on experience with Braze as a primary platform
• Strong experience with Liquid, segmentation, personalisation, and automated journey design
• Strong understanding of event architecture and how behavioural data supports lifecycle campaigns
• Excellent writer and editor with strong brand and content instincts
• Data‑driven and highly organised, with a strong testing mindset
• Comfortable working cross‑functionally and influencing without formal authority
• Experience communicating to both B2B audiences and end users

Preferred Experience

• Experience in a B2B2C business model
• Experience in mobility, benefits, sustainability, or employer‑facing products
• Strong design sensibility and experience building polished, scalable communications
• Familiarity with AI tools that improve marketing execution and productivity

If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.

Lime is proud to be an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That's why we're dedicated to building and developing a team that reflects a wider range of backgrounds, abilities, identities, and experiences. If you require a reasonable accommodation during the application or hiring process, please email recruiting-operations@li.me for assistance.

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