Role Purpose
As a Marketing Manager for Northern Europe, you will help shape and deliver regional marketing programmes that strengthen customer relationships, increase brand impact, and support commercial priorities. Working across local markets, you will adapt global strategies to ensure campaigns feel relevant, engaging and meaningful for customers across the region.
You will collaborate closely with colleagues in Sales, Global Marketing, Brand, Communications and product teams to create integrated initiatives that connect insight, creativity and execution. Your work will bring LSEG’s propositions to life in ways that are clear, accessible and aligned to our strategic goals.
What You’ll Be Doing
Campaign & Programme Activation
- Work with Sales and Global/Central Marketing to activate campaigns that support the full customer journey.
- Adapt global programmes to reflect regional market needs, opportunities and customer feedback.
- Deliver demand‑generation activity that builds awareness, engagement and measurable pipeline contribution.
Brand Activation
- Activate the LSEG brand across Northern Europe through consistent, thoughtful and locally relevant execution.
- Translate global brand direction into clear activation across channels and customer touchpoints.
Cross‑Functional Collaboration
- Partner closely with Sales to support regional growth and strategic account objectives.
- Collaborate with business marketing, digital automation, central events, social and brand teams to deliver high‑quality marketing programmes.
- Align with internal and external communications, corporate affairs and wider stakeholders to ensure a joined‑up approach.
Strategic Account Marketing
- Create tailored marketing programmes for strategic accounts, adapting messaging and tactics to customer needs.
- Work with account teams to strengthen client engagement and build long‑term relationships.
Full Marketing Mix Execution
- Deliver a mix of digital marketing, social media, webinars, advertising and both in‑person and virtual events.
- Combine community‑led, product‑focused and account‑based approaches to support diverse market needs.
Events
- Lead the planning and delivery of proprietary and third‑party events across Northern Europe.
- Oversee logistics, on‑site delivery and post‑event reporting to ensure strong outcomes.
- Represent LSEG professionally and help maintain brand quality at every interaction.
- Some travel within the region is part of this role.
Performance, Insights & ROI
- Manage the regional marketing budget and use insight to prioritise impact and return on investment.
- Share regular updates on campaign and programme performance, highlighting learnings and opportunities.
- Support the Senior Manager with governance activities, including Workfront tracking, budget processes and reporting.
- Maintain up‑to‑date dashboards and performance summaries.
Market & Product Understanding
- Build strong knowledge of financial markets, customer challenges, industry trends and the LSEG product portfolio.
- Use market insight to inform campaign design and strengthen regional relevance.
What You’ll Bring
Experience & Skills
- Relevant experience in B2B marketing, with exposure to sectors such as financial services, technology or software.
- Experience partnering with Sales to support pipeline development, customer retention and commercial outcomes.
- Experience delivering events, webinars, strategic account marketing and multi‑channel campaigns.
Technical Capability
- Familiarity with marketing tools such as Tableau, Eloqua, Workfront and Adobe Express, or a willingness to learn.
- Confidence using digital marketing techniques to engage audiences.
- Comfortable exploring AI‑powered tools to support efficiency and creativity.
Ways of Working
- A collaborative and curious approach, with openness to new ideas.
- Ability to work effectively in a matrixed, fast‑moving environment.
- Clear communicator who can explain complex ideas simply.
- Practical, solution‑focused mindset with a commitment to quality.
- Strong relationship‑building and stakeholder‑management skills.
Our Commitment
We welcome applicants with different backgrounds, experiences and perspectives. If this role excites you but you don’t meet every requirement, we encourage you to apply — we value potential, development and diverse thinking.
Career Stage
Manager
Benefits
LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.
Equal Opportunities
We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
#J-18808-Ljbffr