Business Development Manager — Mid-Market Retail
London (3 days in office)|Reports to GM|Full-time|Competitive salary + bonus
About BrandSwap
BrandSwap is an award-winning Retail Media start-up helping online retailers unlock new revenue streams through brand-to-brand partnerships. We enable seamless, on-brand reward experiences across the full customer journey — from pre-checkout gift-with-purchase offers and AI-powered targeting to post-checkout rewards and member perks.
Our platform is lightweight to implement and rapid to deploy, giving retailers a fast route to incremental revenue without complex integration. We sit at the intersection of e-commerce, loyalty, and brand monetisation — and we’re just getting started.
Winner of Best Use of Performance Marketing Technology at the 2025 Performance Marketing Awards, BrandSwap is trusted by some of the UK’s most iconic retailers — including Currys, B&Q, Morrisons, boohoo and Screwfix.
As we move from start-up to scale-up, we’re looking for a commercially driven BDM to own our mid-market retail segment and help drive the next chapter of growth.
Role Overview
This is an outbound, new business role with real commercial ownership.
You’ll own the mid-market retail segment end-to-end — from first outreach to signed contract. Reporting into the GM, you’ll have the autonomy to build your own patch, backed by an award-winning case study library and a world-class product team. You’ll work closely with Account Management, Marketing, and Product to ensure the deals you close land well and perform strongly.
Key Responsibilities
- Identify and target mid-market retailers across the UK, focusing on heads of ecommerce, affiliate, retail media, CRM, and trading
- Build and manage a healthy CRM pipeline with precision and energy
- Design and run outbound sequences across email, LinkedIn, and phone that feel personalised at volume
- Leverage AI-powered sales automation tools to work smarter at scale
2. Closing & Commercial Ownership
- Own deals from first contact through to signed contract
- Self-source pipeline without reliance on heavy SDR support
- Work closely with the GM to refine ICP, messaging, and commercial terms
- Feed market intel back into product and marketing to sharpen positioning
3. Events & Industry Presence
- Attend key industry events in the UK and internationally — RetailX, PMA, IMRG and others
- Represent BrandSwap at conferences and convert warm contacts into pipeline
4. Cross-Functional Collaboration
- Work closely with Account Management to ensure smooth handover post-close
- Partner with Product and Marketing to feed in commercial insight
- Help build scalable sales processes as BrandSwap grows
What We’re Looking For
Experience
- 2–4 years of B2B sales or BD experience in SaaS, commerce media, retail media, or ad tech
- Proven ability to self-source and close pipeline independently
- Experience managing a CRM pipeline end-to-end
- Experience selling to retail or ecommerce decision-makers is a strong plus
- Hands-on with modern sales automation and prospecting tools — you know how to build sequences that convert
- Comfortable with performance metrics: pipeline value, conversion rates, revenue targets
- Analytical enough to spot patterns and optimise your own approach
Interpersonal Skills
- A genuine people person — you build rapport quickly and maintain relationships effortlessly
- Strong communicator across email, phone, and in person
- Commercially minded with confidence to negotiate and hold a position
Drive & Autonomy
- Highly organised with a disciplined approach to pipeline management — detail-oriented and consistent in follow-through
- Self-starting and comfortable in a fast-paced, founder-led environment
- Motivated by building something meaningful, not just hitting a number
Nice to Have
- Experience with affiliate, performance marketing, or loyalty ecosystems
- Familiarity with IMRG, RetailX, or Internet Retailing community
- Previous start-up or scale-up experience
What We Offer
- Competitive base salary with a performance bonus — details shared at interview
- 25 days holiday + bank holidays
- Hybrid working — 3 days in our London office, 2 days remote
- A fun, ambitious culture with a team that genuinely celebrates wins together
Want to join an award-winning team? BrandSwap is on one of the most exciting growth trajectories in retail media globally. If you’re a commercially driven, highly organised BD professional who wants real ownership and the chance to make a genuine impact — apply now.
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