Paid Social Manager (Ticket Sales)
Remote (UK-based or time-zone aligned)
Ticket Sales / Entertainment -
About the Role
We’re looking for a Paid Social Manager to own and optimise paid social campaigns that drive ticket sales for live events, entertainment, and experiences. You’ll be responsible for planning and executing performance-led paid social strategies that maximise demand, manage fast-moving sales cycles, and deliver against strict sales and revenue targets.
This role is ideal for someone who thrives in high-velocity environments where timing, creative, and audience insight are critical to success.
Key Responsibilities
Paid Social Strategy & Execution (Ticket Sales)
- Plan, launch, and optimise paid social campaigns across platforms including Meta, Instagram, TikTok, Snapchat, and YouTube
- Build full-funnel paid social strategies covering on-sale launches, mid-cycle optimisation, and last-minute demand capture
- Align campaigns to ticketing KPIs such as CPA, ROAS, sell-through rate, revenue, and time-to-sell
- Manage rapid campaign pivots based on inventory levels, demand signals, and sales velocity
Performance & Optimisation
- Monitor performance daily and make in-flight optimisations to budgets, audiences, bids, and creative
- Implement structured testing across creative, formats, audiences, and messaging
- Analyse data to identify drop-offs, scaling opportunities, and efficiency gains
- Deliver clear reporting and insights on what drives ticket conversion
Creative & Stakeholder Collaboration
- Work closely with creative teams to brief, test, and iterate assets suited to short sales windows
- Ensure creative messaging aligns with event timing, urgency, and audience motivations
- Collaborate with account, ticketing, and analytics teams to align media activity with sales goals
- Communicate performance updates and recommendations clearly to stakeholders
Channel & Process Improvement
- Stay up to date with platform updates, ad formats, and best practices
- Contribute to paid social playbooks, testing frameworks, and optimisation processes
- Share learnings across campaigns to improve future launches
Skills & Experience
Required
- 3–5+ years of hands-on paid social experience
- Proven experience driving ticket sales or time-sensitive conversions (events, entertainment, sports, ticketing, launches)
- Strong expertise in Meta Ads Manager; experience with TikTok highly desirable
- Experience managing fast-paced campaigns with frequent changes and tight deadlines
- Strong analytical skills and comfort working with performance metrics
- Excellent communication and time management skills in a remote environment