Creative Strategist (Paid Social)

Job Title: Paid Social Creative Strategist @ Fast-growing DTC wellness brand

Location: London (5x days in the office)

Job Type: Full-Time, Permanent

Salary: £40,000 – £60,000 DOE

A fast-growing, digitally native consumer brand is looking for a Paid Social Creative Strategist to build and scale its performance creative engine across key acquisition channels.

Operating across multiple high-growth product categories, the business has established paid social as a core driver of growth. This role sits at the intersection of creativity and performance, focused on producing high-converting creative, testing at speed, and scaling what works.

You’ll work closely with the performance and acquisition teams, owning creative strategy end-to-end and directly impacting customer acquisition and revenue.

If you’re obsessed with what makes people stop scrolling, click, and convert, and want to operate in a fast-paced, high-growth environment- this is a brilliant opportunity.

Key Responsibilities

• Own and execute paid social creative strategy across Meta and TikTok
• Develop high-performing hooks, messaging angles and campaign concepts
• Build and run a high-velocity creative testing programme
• Analyse performance data and translate insights into new creative directions
• Write scripts, hooks, headlines and direct-response copy
• Brief and manage designers, editors and external creators
• Take concepts from ideation through to live campaigns
• Continuously iterate on creative to improve CAC, ROAS and overall performance
• Collaborate closely with Performance, Acquisition and Creative teams

Skills & Experience Required

• Experience creating paid social creative in a D2C, eCommerce or performance-driven environment
• Strong understanding of Meta and/or TikTok ad platforms
• Ability to turn data and insights into high-performing creative concepts
• Strong copywriting and scripting skills for direct-response advertising
• Experience running or contributing to creative testing frameworks
• Highly organised, proactive and comfortable working at pace
• Experience working with UGC and creator-led content
• Exposure to influencer marketing or creator partnerships
• Strong understanding of full-funnel performance metrics (CAC, ROAS, etc.)

Why Apply?

• Join a fast-growing consumer brand with paid social at the core of its growth strategy
• Take ownership of creative strategy and see direct impact on performance
• Work in a highly collaborative, creative and fast-paced environment
• Clear opportunity to develop and grow within a scaling team
• Be part of building a high-performing creative engine from the ground up

If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.uk

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/