Senior Marketing Manager

If you’re a data-driven marketer ready to take full ownership of high-value campaigns and step into a role with genuine progression, this is where you make that move.

Senior Marketing Manager

B2B Events

Hybrid – London

£50k to £63k DOE + bonus + package

An opportunity to join a high-growth international business.

This is a role for a commercially minded, data-led marketer who wants real ownership. You’ll take the lead on high-value, large-scale campaigns, driving performance, shaping positioning, and directly impacting revenue.

You’ll be part of a business that is scaling quickly offering the chance to work on increasingly high-profile projects, influence strategy, and play a key role in its next phase of growth.

Key Responsibilities:

• Develop and implement end-to-end marketing strategy across the event portfolio
• Own event positioning, messaging, and pricing to maximise delegate sales and sponsorship revenue
• Deliver integrated, data-driven campaigns across digital, content, email, and partnerships
• Lead brand development and ensure consistent execution across all touchpoints
• Collaborate with internal teams and external agencies to align marketing output with commercial objectives
• Monitor campaign performance, analyse data, and optimise strategy to meet ambitious targets
• Identify opportunities to enhance the customer journey and drive attendee engagement

Requirements:

• Proven track record in marketing for B2B events with 1,000+ attendees
• Strategic thinker with strong hands-on execution capability
• Highly data-literate, with the ability to interpret insights and optimise campaigns
• Excellent communicator with strong storytelling and commercial acumen
• Experience managing cross-functional teams, agencies, and budgets
• Passionate about live experiences and creating compelling, value-led marketing campaigns

This is a rare opportunity to lead and shape high-profile B2B events, elevating brand presence and driving measurable commercial impact across a growing portfolio.

If you’re looking for a step up into a more impactful, commercially driven role, lets talk….

Jess@caseltonclark.co.uk