CREATIVE STRATEGY FOR KEY ACQUISITION CHANNEL – HIGH-GROWTH, INTERNATIONAL DTC BRAND
We’re recruiting for a senior Paid Social Creative Strategist to join a fast-scaling, international direct-to-consumer business at a pivotal moment in its growth journey. This is a newly created role, placing paid social creative at the centre of the company’s acquisition and growth strategy as it continues to expand across Europe.
Sitting within a high-performing marketing team, this role owns the strategy, delivery and performance of paid social creative across Meta and TikTok, working at the intersection of creative, media and insight. It’s a brilliant opportunity for someone who thrives on scale, influence and impact, and who wants to shape how paid social drives growth on a global stage.
What they need
- Someone who can own paid social creative strategy end-to-end, from concept to delivery, reporting on performance and tweaking ad creative based on those insights
- Someone confident scaling creative volume without compromising quality or results
- A performance marketing native who knows how to influence stakeholders and challenge thinking when needed and understands what creative works on each social platform
- A creative strategist who balances instinct with data and performance insight
- Someone comfortable managing agencies, creators and internal teams across multiple workstreams
What you’re great at
- Meta paid social creative strategy (any exposure to TikTok creative formats, hooks and testing methodologies is highly desirable as this is a scaling channel for the brand)
- Developing insight-led creative strategies, briefs and testing frameworks, educating internally on best practice
- Analysing performance metrics (CTR, CVR, CPA) and feeding learnings back into creative
- Managing high volumes of creative assets at scale
- Working with paid media teams to scale winning creative, testing ad creative and helping drive acquisition for the brand through innovative ad concepts and execution
- Stakeholder, agency and junior team management
What you’ll get
- Hybrid working (3 days per week in the London office)
- Flexi hours
- 25 days holiday
- Share options
- Private medical/dental
- Pension
- The opportunity to join a business with aggressive international growth plans and long-term ambition