Key Purpose of the Role
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The Media & Marketing Officer supports delivery of DACS’ communications and engagement objectives by increasing the reach, relevance and impact of our story is shared through the media, our own channels and our partners. The role helps protect and grow DACS’ reputation, drive engagement with members and customers, and support the organisation’s priorities by promoting use of our services through well-planned marketing activity and confident day-to-day media handling.
Responsibilities
- Proactive media and profile-raising: generate story ideas aligned to DACS priorities (services, impact, research and advocacy); pitch to relevant outlets; and help secure high-quality coverage and speaking opportunities.
- Press office support: act as a first point of contact for agreed media enquiries; draft press releases, statements, reactive lines and Q&As; maintain press lists and contacts; and support embargoes, briefings and follow-up.
- Campaign delivery (marketing and engagement): support delivery of planned campaigns across web, email and social (including paid activity where in scope), keeping messaging clear, audience-appropriate and consistent with DACS’ tone of voice.
- Content and copywriting: write and edit engaging copy for press, digital and marketing outputs; repurpose long-form or technical content into accessible formats; and support content commissioning (e.g. case studies, partner quotes, photography/creative assets) in line with agreed processes.
- Events and partnerships communications: support communications for webinars, briefings, trade shows and partner activity (promotions, attendee journeys, on-the-day comms where required, and post-event follow-up) to strengthen relationships and maximise reach.
- Insights and reporting: monitor media coverage; track media and campaign performance (e.g. coverage quality, engagement, conversions where measurable); and contribute to regular reporting and learning to support evidence-led decisions and record approvals, corrections and learnings.
- Working across the directorate: contribute to the shared editorial and stakeholder calendar; support clear briefings and handovers; and build strong working relationships with Membership Services, Licensing, Legal and Policy colleagues to ensure accuracy and impact.
- Standards and compliance: follow DACS policies for brand, accessibility and data protection; ensure communications are inclusive and appropriate; and maintain orderly asset libraries and contact lists.
- Relationship management: Build productive working relationships internally and externally. Systems, records and compliance:
- Maintain accurate records in CMS, Mailchimp and other systems, ensuring GDPR compliance.
Person Specification
Essential
- Experience delivering marketing and/or communications activity and campaigns across digital and offline channels.
- Strong copywriting, editing and storytelling skills, with the ability to make complex or technical subjects clear and engaging for different audiences.
- Experience of engaging with the media: researching outlets, pitching stories, handling enquiries appropriately, and maintaining professional relationships.
- Excellent organisational and project management skills, able to manage multiple priorities, deliver to deadlines and work calmly in a fast-paced environment.
- Digital confidence: familiar with social media management, email/newsletter workflows and basic analytics; comfortable learning new systems and ways of working.
- Sound judgement and attention to detail, including understanding the importance of approvals, accuracy, confidentiality and reputational risk.
- Commitment to inclusion and accessibility in communications; awareness of data protection requirements and good practice in handling contact lists and audience data.
- A collaborative, service-minded approach: able to build strong working relationships across teams and support colleagues to deliver shared organisational objectives.
Desirable
- Experience working in the arts, creative industries, membership organisations or a rights-based/not-for-profit.
- Experience supporting events marketing and attendee journeys (e.g. webinars, conferences, trade shows) and working with partner organisations.
- Experience using insight tools (e.g. GA4 or similar, email platform reporting, media monitoring tools) and turning findings into practical improvements.
- Experience coordinating paid social/search activity (briefing, basic set-up or optimisation) and working with agencies/freelancers. xwzovoh
- Basic design/video skills and confidence using templates to produce simple assets (within brand guidelines).