Digital Marketing Executive (CRM and Social Media Focus) : Up to A GBP 32,000
Location: London based (office and site visits) with 1 day WFH.
An exciting opportunity for a CRM:led Digital Marketing Executive to join a fantastic pub company. This role is primarily focused on CRM and email marketing, with additional responsibility for supporting social media activity across brand channels. You will play a key role in driving customer engagement, bookings, and loyalty through data:led marketing campaigns.
Key Responsibilities
- Plan, build, and deliver CRM/email marketing campaigns end to end
- Develop and optimise automated customer journeys and personalised communications
- Segment customer data to deliver targeted and relevant messaging
- Manage and maintain the CRM system to ensure accurate campaign execution
- Conduct A/B testing to improve engagement and conversion performance
- Monitor, analyse, and report on CRM campaign results
- Support planning and delivery of organic social media content
- Assist in creating engaging social content including copy and visuals
- Work closely with internal teams to align CRM and social activity with business goals
- Stay up to date with CRM, digital marketing, and social media trends
Ideal Profile
- Proven experience in CRM and email marketing
- Strong understanding of customer segmentation, automation, and campaign optimisation
- Experience supporting social media activity
- Analytical mindset with strong reporting skills
- Highly organised with strong attention to detail
- Hospitality, retail, or multi:site experience is beneficial
If you are keen to discuss the details further, please apply today or send your cv to Kate B OR call 790.
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