About the role
We’re looking for a senior communications professional with significant digital marketing expertise to lead the planning, delivery and continuous improvement of digital communications and marketing activity across a wide range of digital channels, including social media, email marketing, coordinating with our website team while actively supporting and upskilling others to deliver high‑quality, audience‑focused digital campaigns.
This role is ideal for an experienced communications professional who understands how social channels drive engagement, behaviour change and reputation, and who can combine strategic thinking with hands‑on delivery.
Key responsibilities
- Managing and developing our presence on corporate social media channels and a range of digital media marketing tools across multiple platforms.
- Leading, guiding and curating high‑quality social content (copy, imagery, video and audio) from insight and concept through to delivery and evaluation.
- Providing editorial oversight, professional advice and constructive challenge to ensure digital content meets strategic objectives.
- Planning and delivering paid‑for advertising campaigns across digital platforms.
- Using social media management and analytics tools to schedule activity, monitor and improve performance, manage risk and optimise content.
- Setting the direction for social media activity within integrated campaigns, ensuring content is audience‑led, timely and effective.
- Measuring, analysing and reporting on digital performance, using data and insight to refine campaigns, improve audience engagement and support informed recommendations.
- Delivering high‑impact communications and marketing messages across media, digital, marketing and engagement channels, advising senior stakeholders and mentoring colleagues to ensure continuous improvement.
Requirements
- Proven, demonstrable experience in leading and delivering successful digital‑led, multi‑channel communications and marketing campaigns.
- Solid expertise in all aspects of digital media management, email marketing and performance analytics.
- Familiarity with social media platform back‑end systems (e.g. Facebook Ad Manager, Google Analytics, YouTube Studio).
- Confidence using dashboards, monitoring tools and performance metrics to drive improvement.
- Ability to oversee multiple priorities in a fast‑paced, high‑profile environment.
- Strategic thinking combined with practical, hands‑on delivery.
- Motivated, collaborative, proactive and values‑driven with excellent writing, judgement and influencing skills.
- Experience of working in local government procurement systems (not essential).
Additional responsibilities as a senior communications specialist
- Bringing real expertise and specialism in digital communications and marketing, providing constructive challenge and best‑practice guidance.
- Overseeing standards, governance and consistency across digital channels and campaigns.
- Ensuring corporate branding rules are upheld throughout all digital communications, while keeping to consistent tone of voice and written style.
- Supporting, mentoring and up‑skilling colleagues, building confidence and capability across the wider team.
- Advising senior managers and councillors with sound judgement, political awareness and evidence‑based recommendations.
Travel and Vehicle
This post requires significant travel. You must have a vehicle (or transport we deem suitable) available for use as needed.
Legal and Equality
We welcome applications from everyone and are proud to be a Disability Confident Employer. If you declare a disability and meet the essential criteria for the role, we will offer you an interview. We also want our recruitment process to be accessible; if you need any reasonable adjustments, just let us know on your application.
This role is UK‑based, and we will need to confirm your Right to Work as part of the appointment process.
Benefits
- Be part of a team that works together for a better Dorset.
- Access to a range of benefits and support.
- Receive training and development opportunities to help your career progress.
About Dorset Council
At Dorset Council, we are working together to create a fairer, more prosperous and more sustainable Dorset for everyone.
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