Job Title
Demand Generation Manager
Salary
£40k-£65k + Equity
Location
London, UK
Company Description
VC-backed global mobility tech startup simplifying cross-border compliance with AI and legal expertise.
Job Description
You will build and own the demand generation engine for a rapidly scaling global mobility platform. By running multi-channel campaigns and partnering with sales, you will convert market interest into a qualified revenue pipeline. This hands-on role offers the chance to experiment with AI workflows and shape growth at a category-defining startup.
Why this role is remarkable
- Direct mentorship from a Head of Marketing who has successfully scaled B2B SaaS demand generation from Series A through Series C at major fintech and healthtech firms.
- Massive market impact solving the friction of international expansion and relocation for clients ranging from startups to global enterprises across 150+ countries.
- High-ownership culture with a dedicated budget for specialist freelancers, allowing you to focus on strategy and experimentation rather than administrative delegation.
What You Will Do
- Lead multi-channel campaigns across LinkedIn, Search, Meta, and YouTube to spark curiosity and deliver tangible revenue outcomes.
- Partner with RevOps and BDRs to optimize lead scoring, attribution, and sales sequences, ensuring marketing-sourced leads convert effectively.
- Constant experimentation with AI workflows, automations, and creative messaging to unlock new growth levers and improve pipeline pacing.
The ideal candidate
- 1-4 years of experience in demand generation or lifecycle marketing at a B2B SaaS company with a proven track record of building qualified pipeline.
- Data-driven mindset comfortable with CRM tools, lead enrichment, and turning complex analytics into actionable marketing strategies.
- Excellent written communicator capable of crafting compelling ad copy, landing pages, and high-converting sales sequences without needing external agency support.
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