About the role
We’re looking for a Head of Digital Channels to take ownership of our digital presence on a global stage. Leading strategy across paid media, organic search, social, web, and content, this high‑impact role has end‑to‑end accountability for digital performance across EMEA, The Americas and APAC.
You'll own the acceleration of ABM/ABX‑driven pipeline and revenue growth, lead a team of specialists, shape major marketing investment, and collaborate with senior stakeholders to unlock digital performance across a regulated‑industry estate.
Location: Ruddington, Nottinghamshire
Salary: To be discussed at next stage
Responsibilities
- Shaping and delivering a unified, data‑driven digital channel strategy that directly supports business goals and ABM/ABX priorities
- Taking full ownership of digital budgets and investment decisions across paid search, paid social, SEO/AEO and web, ensuring maximum return and clarity of impact
- Defining what success looks like through robust metrics, attribution models and performance frameworks that clearly link digital activity to pipeline and revenue growth
- Driving continuous improvement through cross‑channel optimisation, testing and experimentation, including A/B testing and conversion rate optimisation initiatives
- Bringing paid, earned and owned channels together into a seamless, high‑impact digital experience with cohesive content and messaging
- Championing innovation across digital marketing, embracing AI tools, Answer Engine Optimisation (AEO) and emerging search behaviours to stay ahead of the curve
- Managing and partnering with agencies and vendors to deliver high‑quality outcomes, strong performance and consistent standards
- Leading, coaching and developing a high‑performing team of digital specialists, building a collaborative culture focused on growth, learning and continuous improvement
Skills and Experience
- Extensive experience in B2B digital marketing with deep expertise across multiple digital channels
- Proven track record of leading and developing teams, including senior specialists or team leads
- Highly analytical, comfortable working with attribution models, performance data and ROI measurement
- Experience managing large digital marketing budgets and making evidence‑based investment decisions
- Confident working cross‑functionally, influencing stakeholders across marketing, sales, product and analytics
- Experience with paid media platforms, web technologies, analytics tools and SEO fundamentals
- Adaptable and comfortable working in a fast‑paced, changeable environment, including acquisition‑led growth
- Curious about emerging technologies and motivated to test, learn and continuously improve digital performance
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