(12-Month Fixed Term Contract – Maternity Cover)
Are you ready to take full ownership of a multi-channel digital strategy and drive measurable growth across paid, social, and partnerships?
Do you thrive on balancing strategic leadership with hands-on optimisation, delivering performance against ambitious revenue targets?
Looking for a role where you can lead agencies, shape brand voice, and make a tangible impact from day one?
Macgregor Black are partnering with a High Growth Consumer Goods Business, on the search for a Senior Digital Marketing & Communications Manager.
This is a senior, hands‑on leadership position sitting within our Marketing team and reporting directly to the Marketing Director. You'll own and lead our full-funnel digital marketing activity from paid social and PPC to influencer partnerships, affiliates, organic social, and PR across all territories.
You’ll be a strategic thinker and a data obsessive, equally comfortable presenting ROI reports to the Marketing Director as you are rolling up your sleeves to optimise a campaign.
Key Responsibilities:
- Support the Marketing Director in shaping the annual digital marketing strategy
- Lead on key growth projects, including adopting new technology and AI-driven advertising approaches
- Champion the brand voice across all consumer-facing channels
- Own performance across paid social, PPC, TikTok, and affiliates — tracking weekly and monthly against KPIs and revenue targets
- Manage and report on budget reconciliation, flagging overspends and pitching for development budget with clear ROI expectations
- Build insightful reports that translate data into actionable decisions
- Develop and execute a paid social strategy to drive revenue growth and brand awareness across Meta, TikTok, and beyond
- Manage agency relationships, briefing documents, and hold partners accountable to performance targets
- Day-to-day management of the TikTok Shop including pricing, promotions, and affiliate management
- Manage affiliate partnerships to drive quality traffic while protecting margin
- Oversee the influencer programme and evaluate ongoing partnership opportunities
- Work with the PR agency to deliver consumer and corporate PR strategies
- Manage the brand awards programme
- Lead the Organic Social & Partnerships Executive to deliver standout content across Meta, TikTok, and LinkedIn
- Ensure content quality, brand consistency, and trend-led creativity across all platforms
- Manage and develop a direct report through regular 1:1s, objective-setting, and bi-annual appraisals
- Hold agencies accountable to contracted deliverables, stepping in to drive improvement where needed
What We're Looking For:
- Proven experience in a senior digital marketing role, ideally within a consumer/retail brand
- Best-in-class expertise in paid social media (Meta, TikTok) and PPC
- Strong track record of managing budgets and delivering against ROAS and revenue targets
- Experience managing agencies and holding them to performance metrics
- Confident with analytics tools — Google Analytics, Meta Ads Manager, and similar
- Experience with organic social strategy and content management
- Familiarity with affiliate marketing and influencer programmes
- A data-driven mindset with excellent reporting and communication skills
- Highly organised, deadline-driven, and self-motivated
- Knowledge of SEO, and working knowledge of HTML/XML is a bonus
Why Join Us?
- A well-loved, growing brand with real ambition
- A collaborative, creative marketing team
- Genuine ownership of your channels and budget
- Flexible working — Leeds office / remote hybrid
- 12-month FTC with a defined, impactful remit from day one
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