Marketing Manager / Digital, SEO, Paid Media Specialist
SALARY: up to £35,000 per annum (depending on experience), rising up to £38,000 per annum upon successfully completing the 6 month probation period.
LOCATION: Brentford, West London (100% Office Based)
JOB TYPE: Full-Time, Permanent
Job Overview
We have a fantastic new job opportunity for a Marketing Manager with strong experience in SEO, PPC and paid media campaign management. As a Marketing Manager you will be responsible for developing and executing digital marketing strategies focused on lead generation, customer acquisition and revenue growth across multiple channels including Google Ads and Meta platforms. Working as a Marketing Manager you will analyse performance data, optimise campaigns and collaborate with internal teams to improve conversion rates and maximise return on ad spend. This role is ideal for someone with a strong analytical mindset, experience in campaign optimisation and a passion for delivering measurable results through digital marketing strategies.
Duties
- Digital Strategy Development: Plan and deliver comprehensive digital marketing strategies focused on lead generation and revenue growth
- SEO Management: Implement on‑page, off‑page and technical SEO strategies to improve organic traffic and search rankings
- Campaign Management: Plan, manage and optimise Google Ads campaigns across Search, Display and YouTube
- Paid Social Advertising: Oversee Meta Ads campaigns across Facebook and Instagram platforms
- Performance Optimisation: Analyse campaign data to improve ROI, CPA and conversion rates
- Budget Management: Allocate and manage budgets across multiple paid media channels effectively
- Creative Testing: Develop and test ad creatives, landing pages and funnels to enhance performance
- Analytics & Reporting: Use tools such as Google Analytics and Tag Manager to track performance and generate insights
- Collaboration: Work with content, design and development teams to improve campaign effectiveness
- Market Awareness: Stay up to date with industry trends, algorithm updates and emerging marketing tools
Candidate Requirements
Essential
- Proven experience in digital marketing, performance marketing or campaign management
- Strong hands‑on experience with Google Ads and Meta Ads Manager
- Experience using SEO tools such as SEMrush, Ahrefs or Moz
- Demonstrated ability to drive revenue growth through digital campaigns
- Solid understanding of analytics, conversion tracking and attribution models
- Experience with A/B testing, funnel optimisation and campaign performance improvement
- Strong analytical skills with the ability to interpret data and make informed decisions
- Excellent communication and project management skills
Desirable
- Experience within healthcare or e‑commerce sectors
- Knowledge of email marketing and CRM systems
- Familiarity with marketing automation platforms
- Basic understanding of HTML, CSS or landing page builders
- Experience supporting or mentoring junior team members
How to Apply
To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CVs of Job Applicants meeting this requirement will be submitted to our client for consideration.
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