Protein Works is a brand people genuinely love—strong retention, engaged community, and product quality that earns trust. We want someone to add fuel to that fire! The business is investing in paid performance as a core growth lever, and this role has real visibility and influence. This role supports paid performance across key acquisition channels—with a particular focus on TikTok and Meta—driving efficient new customer acquisition while protecting contribution margin.
What You'll Own
- Support and develop to lead our TikTok Ads end-to-end: strategy, creative briefing, audience build, bidding, and performance reporting
- Drive new customer acquisition across Meta and TikTok within CAC and ROAS targets set against contribution margin
- Support delivery of a structured testing cadence across creatives, hooks, formats, and audiences—turning learnings into repeatable wins
- Manage daily budget pacing and optimisation across campaigns to maximise efficiency and volume
- Brief creative assets rooted in performance data—you understand what works and can articulate why to the content team
- Own weekly performance reporting with clear commentary on what's driving results and what changes you're making
- Monitor competitor activity and platform trends—particularly on TikTok—and bring relevant insights back to the team
What Success Looks Like
- CAC and ROAS remain within target as spend scales
- TikTok becomes a material acquisition channel within 6 months
- A clear testing framework is in place with documented learnings that inform creative and strategy
- Weekly reporting is proactive, not reactive—flagging issues before they become problems
- You're briefing creative that is grounded in data, not gut feel
Skills & Experience
Must‑Have
- 1 year hands‑on paid social experience (Meta essential)
- Demonstrable TikTok Ads experience—managed campaigns and can talk through results
- Comfortable with performance metrics: CAC, ROAS, CPM, CTR, contribution margin
- Experience briefing creative assets and understanding the link between creative and performance
- Analytical—live in dashboards and know how to translate data into action
- DTC or e‑commerce background
Nice‑to‑Have
- Experience in health, nutrition, or FMCG
- Exposure to Google Ads or Shopping
- Familiarity with attribution tools
- Experience with A/B testing frameworks
Behaviours & Traits
- Owns outcomes, not just outputs—if CAC is drifting, you're already on it
- Tests with intent—structured, hypothesis‑led, not random experimentation
- Moves fast but doesn't cut corners on analysis
- Commercially minded—understands that revenue without margin isn't success
- Proactively communicates; doesn't wait to be asked for updates
- Curious about platform changes, creative trends, and what competitors are doing
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