Job Description
About the role:
We are looking for an active and organised Digital Marketing Executive to join our business. This role is ideal for someone who enjoys hands‑on digital execution, thrives in a fast‑paced environment, and is eager to take ownership of key marketing channels – particularly web development, marketing automation, SEO and webinars. You will play a pivotal role in supporting demand generation, campaign performance, and data quality across our systems. You will report to the Web Development Manager.
Key Responsibilities
Webinar Management & Lead Generation
- Take full ownership of webinar coordination and delivery, collaborating with internal subject‑matter experts and external partners.
- Manage the end‑to‑end webinar execution process, including scheduling, promotion, attendee communications, live‑session support, and post‑event follow‑up.
- Work closely with Marketing Operations to use webinars as a scalable and repeatable lead‑generation channel.
- Track and analyse webinar performance, including attendance, engagement, and outcomes.
- Ensure webinar insights feed into campaign reporting, attribution models, and follow‑up workflows.
HubSpot Marketing & Data Operations
- Act as the team’s HubSpot specialist, staying up to date with new features, functionality, and best practices.
- Support the team in maintaining high discipline around agreed HubSpot procedures, including list management, workflow compliance, and data hygiene.
- Assist in campaign tracking, lead‑source attribution, segmentation, dashboarding, and marketing reporting.
- Collaborate with colleagues to improve data quality, consistency, and reporting accuracy.
Search Engine Optimisation (SEO)
- Develop and implement SEO strategies that improve keyword rankings, traffic quality, and domain authority.
- Conduct keyword research, competitor analysis, and on‑page optimisation.
- Monitor performance via Google Analytics, Google Search Console, or SEO platforms.
- Provide optimisation recommendations for blogs, landing pages, and product content.
SharePoint & Content Coordination
- Support the organisation and maintenance of SharePoint marketing assets.
- Improve content structure, tagging, and accessibility within SharePoint.
- Assist in building and managing landing pages, email campaigns, and content uploads.
- Support campaign execution across paid, social, email, and website channels.
- Provide regular reporting and performance insights.
- Support with email signatures.
Qualifications
Knowledge & Skills required for the role:
- Marketing Knowledge: Experience or qualifications in marketing, with familiarity with platforms such as HubSpot, Google Ads, and LinkedIn.
- Basic HTML/CSS or CMS experience.
- Project Management: Ability to handle multiple campaigns and projects simultaneously in a fast‑paced environment.
- Familiarity with lead generation workflows and attribution models.
- Industry Background: Experience in IT, cyber security, and/or telecoms, including working with third‑party partners and suppliers.
- Communication Skills: Strong spelling, grammar, copywriting, and proofreading skills, with the creativity to craft standout messaging.
- Organised and Proactive: Process‑driven with excellent attention to detail and a proactive, self‑motivated approach to initiating and delivering campaigns.
- Team‑Oriented: A collaborative team player who thrives in a diverse and ambitious environment.
Additional Experience
- Experience in digital marketing, ideally within an IT, SaaS, or B2B environment.
- Strong understanding of HubSpot or similar marketing automation platforms.
- Experience delivering webinars or virtual events.
- Good understanding of SEO principles and tools.
- Strong organisational skills.
- Comfortable using SharePoint.
- Data‑driven mindset with reporting experience.
Benefits
- Annual Leave: Begin your journey with 25 days of leave, increasing by one day per year up to 28 days.
- Health & Wellbeing: Private medical coverage, discounted health plans, virtual GP access, an eye care scheme, and a comprehensive employee assistance programme.
Ready to join the UK’s largest managed service provider?
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