Performance Media, VP
Location: London (Onsite)
Contract: 12 months (maternity cover)
Who We Are
J.P. Morgan is a global leader in financial services, providing innovative solutions in banking, investment, and asset management. We empower clients and employees alike to drive impact, embrace innovation, and shape the future of finance.
What you'll do
- Develop and execute cross-market performance media strategies across PPC, Display, and Affiliate channels.
- Lead campaign planning, execution, optimization, and reporting to meet KPIs and business objectives.
- Collaborate with country marketing teams, agencies, and stakeholders to ensure alignment and maximize impact.
- Manage budgets, forecast performance, and allocate resources efficiently.
- Monitor market trends, competitor activity, and emerging technologies to inform strategy and decisions.
- Mentor junior media teams, support analytics, and deliver actionable insights to senior management.
What you bring
- Proven experience managing performance media across Display, PPC, and Affiliate channels (minimum two required).
- Strong understanding of cross-market media dynamics, preferably with Financial Services experience, or agency experience in regulated environments.
- Skilled in Marketing Mix Modelling (MMM), advanced media measurement, and campaign optimization.
- Experience leading agencies and cross-functional teams in fast-paced settings.
- Excellent analytical, communication, and stakeholder management skills, with ability to translate complex insights into actionable strategies.
- Familiarity with Google Analytics, Amplitude, Google Ads, Rakuten Ads, DV360, CM360, Appsflyer, or equivalent platforms is a plus.
What's Next
If you are ready to take the next step, apply now! Successful applicants will be contacted directly by a recruiter to discuss the role more.
We are committed to creating an inclusive recruitment experience. If you require support or adjustments to the recruitment process, our Adjustment Concierge Service is here to help. Please feel free to contact us at adjustments@robertwalters.com to discuss how we can support you.
This position is being recruited on behalf of our client through our Outsourcing service line. Resource Solutions Limited, trading as Robert Walters, acts as an employment business and agency, partnering with top organizations to help them find the best talent. We welcome applications from all candidates and are committed to providing equal opportunities.
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