National Account Manager (Foodservice & B2B)

Marvel FMCG is exclusively partnered with Gosh! Foods, one of the UK’s most exciting challenger brands in plant-based food, not just growing but reshaping how foodservice operators think about veg-led menus.

Gosh! is a brand with a clear mission, strong momentum across retail and B2B and a reputation for delivering food that actually works in real kitchens. Built on bold thinking, sustainability and genuinely great products, it’s carving out a powerful position in a fast-moving, high-growth category.

Now, as it accelerates its Foodservice & B2B growth, Gosh! is hiring a high-energy National Account Manager for its Foodservice & B2B channel. This is your chance to take ownership of key wholesale/end user operator relationships while opening doors to entirely new business across the channel.

Why this role stands out:

• This isn’t about maintaining accounts it’s about building a foodservice channel and making the brand impossible to ignore.
• Take ownership of a high-growth foodservice and B2B channel with real investment
• Win new business across wholesalers, end users and solutions providers
• Shape how a leading plant-based brand shows up in foodservice environments
• Work cross-functionally with Category, Marketing and Innovation to unlock growth
• Join a challenger brand where pace, ownership and impact are part of everyday life
• Be part of a business where your wins directly translate into brand growth and market presence

The opportunity

• As Foodservice & B2B Business Manager at Gosh!, you’ll define and deliver growth across the out-of-home channel. You’ll build relationships with wholesalers, operators and partners, creating commercial plans that drive both distribution and demand.
• You’ll own your P&L, lead negotiations, and use insight to unlock opportunities that work for customers, consumers and the wider business.
• This is a role for someone who thrives in the field, understands how foodservice really works, and knows how to balance strategic thinking with hands-on delivery.

What we’re looking for

• Experience in foodservice or B2B sales within FMCG
• A proven track record of winning new business and developing accounts
• Strong commercial acumen with confidence in owning a P&L
• Experience working with wholesalers, operators or contract caterers
• Ability to use insight to influence and sell solutions, not just products
• A natural relationship builder who can operate at multiple levels
• Comfort switching between “hunter” and “farmer” modes
• High energy, resilience and ambition with a low ego, high EQ approach
• Someone who brings drive, ideas and a genuine passion for winning

Interview process

Stage 1: Introductory conversation, CV walkthrough, and competency questions

Stage 2: Presentation task followed by a deeper-dive interview

Ways of working:

Hybrid, with 2 days a week on-site in Milton Keynes and time in the field

Please note that Marvel FMCG is exclusively partnered with GOSH, any third party applications will only be shared with the relevant consultant.

Accessibility & feedback

How can we make our recruitment process more accessible for you? We’re always open to making adjustments and welcome your thoughts on how we can improve.

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