Sibie Holding Group
UK, EU & US
Full-time On-site - London base Hire Priority: #1 Health & Wellness
About Sibie Pharma
We are a group of fast-growing online pharmacies serving patients and health-conscious consumers across the UK and EU, with imminent launches in the United States and the Gulf Cooperation Council (GCC). We sit at the intersection of health, science, and technology, making evidence-based pharmacy products accessible, personal, and trustworthy.
The Role
As Performance Marketing & SEO Manager, you will be turning "decent" growth into exceptional, scalable performance. This role sits at the core of our acquisition engine—owning paid media across multiple international markets while building SEO into a compounding, long-term growth asset.
You’ll combine analytical rigor with creative iteration, continuously optimizing campaigns, refreshing ad creative, and unlocking new growth opportunities, especially as we expand into the US and GCC markets, where navigating regulated health advertising is critical.
What You'll Own
Paid Media (Global)
- End-to-end management of paid campaigns across Google, Meta, and TikTok
- Budget allocation and performance optimization across UK, EU, US, and GCC markets
- Continuous creative testing and iteration (in collaboration with content/creative teams)
- Scaling winning campaigns while maintaining efficient CAC
- SEO (Organic Growth Engine)
- Define and execute a long-term SEO strategy across all markets
- Lead on-page, technical, and content SEO initiatives
- Create high-quality content briefs aligned with search intent and regulatory constraints
- Build SEO into a durable, compounding acquisition channel
Analytics & Attribution
- Own Google Analytics 4 setup, tracking, and reporting
- Build dashboards that clearly reflect performance, attribution, and growth levers
- Identify actionable insights from data and translate them into experiments
Audience & Market Strategy
- Develop and refine audience segmentation across geographies
- Adapt targeting strategies based on market-specific behavior and regulations
- Optimize funnel performance across different user cohorts
Conversion Rate Optimization (CRO)
- Improve landing pages and checkout flows to maximize conversion
- Run structured experiments (A/B testing) to improve funnel efficiency
- Partner with product/design to implement high-impact improvements
Key Impact Areas
- Paid Ads ROI: Improve efficiency, scalability, and consistency of performance
- US & GCC Launch Success: Navigate regulatory complexity while driving growth
- Organic Traffic Growth: Build SEO into a meaningful acquisition channel
- CRO & Analytics: Turn data into measurable conversion improvements
How Success Is Measured
Success in this role is defined by your ability to drive efficient, scalable growth across both paid and organic channels, while building a strong foundation for long-term performance.
Paid Acquisition Performance
- Consistent improvement in ROAS and CAC efficiency across Google, Meta, and TikTok
- Ability to scale spend without diminishing returns
- Ongoing pipeline of creative tests and performance improvements
SEO Growth
- Steady increase in organic traffic and keyword rankings
- SEO evolving into a meaningful, compounding acquisition channel
- Delivery of high-quality content and technical improvements that drive visibility
Conversion Rate Optimization (CRO)
- Measurable improvements in landing page and checkout conversion rates
- Consistent execution of structured A/B tests and experiments
- Clear impact of CRO initiatives on overall revenue and efficiency
Analytics & Decision-Making
- Accurate, reliable tracking and attribution (GA4) across all channels
- Clear, actionable reporting dashboards used to inform decisions
- Strong experimentation culture driven by data-backed insights
Ownership & Execution
- High level of autonomy and accountability across all owned channels
- Ability to move quickly from insight → test → iteration → scale
- Building repeatable systems that improve performance over time
Requirements
What We're Looking For
This is a high-ownership role with direct impact on growth. If you're excited about scaling performance in a regulated space, and building both short-term wins and long-term assets; then this job is for you.
You're a performance-driven marketer who knows how to turn data into growth. You're equally comfortable scaling paid acquisition and building long-term organic channels, and you understand that sustainable performance comes from constant testing, iteration, and sharp execution.
You've worked in regulated environments, ideally pharma or healthcare and know how to navigate platform policies without slowing down growth. You don't just follow best practices; you adapt them to different markets, audiences, and constraints.
You're highly autonomous and take ownership end-to-end, from strategy through execution to reporting. You care about outcomes, not just activity, and you're motivated by improving ROI, lowering CAC, and building systems that scale.
Essential
- Proven experience managing paid media in pharma, healthcare, or other regulated industries
- Deep hands-on expertise with Google Ads and Meta Ads (campaign structure, optimization, scaling)
- Strong understanding of platform policies and compliance requirements in regulated advertising
- Solid experience with SEO (on-page, technical, and content strategy)
- Proficiency in Google Analytics 4, tracking, and performance reporting
- Demonstrated ability to optimize funnels and improve conversion rates (CRO)
- Strong analytical skills with a structured approach to testing and iteration
- Experience managing campaigns across multiple markets or geographies
- Ability to work independently in a remote, fast-paced environment
Highly Desirable
- Experience launching or scaling campaigns in US and GCC markets
- Hands-on experience with TikTok Ads
- Familiarity with attribution models and multi-touch measurement
- Experience collaborating closely with creative teams to drive ad iteration and testing
- Background in DTC or high-growth startup environments
- Experience building dashboards and working with data visualization tools
- Understanding of localization and market-specific audience strategies
- Exposure to landing page optimization tools and A/B testing frameworks
Benefits
What We Offer
- A genuinely ground-floor creative role in a group of companies at an inflection point
- Exposure to three of the world's most exciting markets: UK, EU and US
- Clear path to Head of Performance Marketing as the team scales in Phase 2
- Competitive salary of £38,000-£50,000 DOE, plus performance-related bonus
- A fast-moving, founder-led culture where great ideas are acted on — not buried in process
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