Business Development Executive - North Wales and Shropshire

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and well-known favourites such as Camden Hells, Beck’s, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.

That’s Who We Are: Come and OWN IT.

This role is field-based with candidates ideally within postcodes LL, WV, TF, DY, SY (North Wales and Shropshire), so a current UK Driving License is required.

What’s in it for you

• 25 holidays per year + bank holidays & holiday trading options
• Pension (up to 8% employer contribution) & income protection
• Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
• 26 weeks paid parental leave for eligible primary caregivers
• A beer allowance to enjoy our brands
• 2 volunteer days a year to support your local community
• 4 employee networks to support diversity and inclusion
• Life assurance & charitable giving

The Role

Business Development Executive (North Wales and Shropshire) role involves working alongside Regional and National Wholesalers and our Pub Company Partners focusing on account management to maximise existing relationships, whilst also putting significant focus on winning and developing new accounts.

A strong candidate will be an outstanding relationship builder. Selling, supporting, monitoring and retaining our premium ABI brands within partner wholesale supplied outlets & Pub Companies is key, along with commercial acumen and delivery of KPI results, whilst embracing our ten key principles.

They have outstanding relationship builder with a passion for excellent product execution, who can sell with commercial acumen, be accountable for KPI delivery, and support & maintain ABI brands with our wholesalers & pub company partners.

Duties and Responsibilities

• Responsible for growing distribution, volume, profitability and brand experience within a portfolio of On-Trade accounts
• Autonomy to own aligned territory with the opportunity to leave a legacy by growing share, volume and commercial results.
• Retain & Grow AB InBev share/sales within aligned Regional & National Wholesale Partners.
• Retain & Grow AB InBev share/ sales within aligned Pub Companies.
• Develop a deep knowledge base related to brewing process, beer types and styles, handling, tasting, serving in order to develop our brands, and enhance consumer and customer experience & outlet brand execution
• Ownership of annual individual customer planning & promotional evaluation
• Territory spend and budget management
• Build strong business relationships with Regional Sales Managers, key customers and consumer groups
• Execution of call cycle and administrative duties (routine management)
• Maintain a current and accurate knowledge of products within the category
• Build and evolve a comprehensive network with other sales professionals in the wider AB InBev business

Who we’re looking for

• Passion for Beer and Food Industry – experience in the hospitality industry (eg bar work, waiter/waitress experience) is preferred
• Strong organization skills with the ability to prioritize and work in a fast-paced environment focused Analytical skills with strong business acumen
• Excellent relationship building and follow-up skills
• Very enthusiastic & motivated to make a difference
• Driven, ambitious and resilient
• Computer proficiency and aptitude, specifically with Excel and Powerpoint
• Flexible with irregular working hours to be present during the key period on premises (including some evenings and weekends)

Why build your career with us

We recruit for mindset, ambition, cultural fit, and growth opportunities.

UNIQUE CULTURE

We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

BRANDS EVERYONE LOVES

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favourites.

GROWTH OPPORTUNITIES

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.

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