Club Director - London

Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service.

We are entering an exciting new chapter, particularly within our flagship Mayfair location, which is evolving into our Social Wellness Club, a destination designed not only for fitness, but for connection, belonging and personal wellbeing at the highest level. Every detail—from curated experiences to elevated hospitality—will redefine how members engage with wellness socially, physically and mentally.

We take pride in recruiting visionary leaders who can pioneer this next stage of transformation. We are now looking for a Club Director to join our Club Management team, leading our club portfolio with Mayfair at its core.

The Club Director is responsible for leading the strategic transformation and operational excellence across luxury club environments, ensuring premium service, world-class hospitality and exceptional commercial performance. With Mayfair entering its transition to a social wellness destination, the Club Director will play a defining role in shaping this flagship model, setting standards that will influence the future of the organisation.

The Role

• Full accountability for Revenue and EBITDA growth, ensuring the club operates as a profitable and sustainable business.
• Managing and growing all revenue streams including membership acquisition.
• Driving member engagement and reducing churn through intentional service and community-building strategies.
• Leading capital projects and ensuring return on investment delivery.
• Managing operating costs in line with annual budgets and financial targets.
• Ensuring the club maintains premium brand standards, operational excellence and full compliance across Health & Safety and audit requirements.
• Recruiting, developing and leading high-performing teams.
• Driving a strong performance culture through clear accountability, coaching and people development.
• Overseeing product penetration.
• Delivering exceptional member experiences that drive NPS, retention and advocacy.
• Monitoring competitor landscape and identifying commercial opportunities or risks.

Experience

• Experience within luxury hospitality, premium fitness, private members clubs or multi-site leadership.
• A deep understanding of exceptional guest experience and experiential service models.
• Strong commercial and brand-building capabilities, ideally involving transformation or service redesign.
• The ability to inspire leaders and teams in a fast-paced, high-expectation environment.
• Creativity and innovation to shape new-to-market wellness propositions.
• Passion for premium wellbeing, elevated service and experiential environments.

Our Perks

• 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you to take them.

• Access to Scottish Widows Pension with matched contributions up to 5%.

• Competitive bonus structure

• Complimentary Virgin Active membership for you and a buddy – plus free membership for your children and access to Club V.

• Private Dental and Healthcare Insurance – because your physical health matters.

• Life Assurance 4x your salary – peace of mind for you and your loved ones.

• Discounts across Virgin Active – including guest passes and 50% off PT sessions.

• Join the Virgin Family – enjoy exclusive discounts with Virgin Atlantic, Virgin Holidays, Virgin Media/O2, and more.

• 20% off food and drink at our KAUAI branches.

• Access to Salary Finance for loans, savings plans, and financial wellbeing support.

• Mental health support through our BUPA Employee Assistance Programme, including 4 free counselling sessions.

• Complimentary corporate letting services with Dexters – no tenant charges.

• Access to ePoints with online retailer discounts.

• Discounts on Virgin Active Academy courses – perfect for pursuing your passion.