Marketing Lead

Your new company
Hays are working exclusively with a growing manufacturing company based in Dungannon. The business blends long-standing customer relationships with a modern, innovation-led approach to manufacturing. As part of a key investment in growth, the company is bringing marketing in-house for the first time.

Your new role
As Marketing Lead, you will take ownership of the brand and digital presence, building a practical marketing function that supports a relationship-led sales team and drives stronger inbound enquiries. This is a broad, hands-on role, and you will work closely with senior stakeholders and spend time on-site capturing the real story behind the people, the product, and the innovation.

Key responsibilities will include:

• Leading the redevelopment of the website, then conducting ongoing content and improvements.
• Building simple, effective inbound lead generation, including web forms, landing pages, and conversion-focused content.
• Creating and coordinating content that shows real-world impact, including case studies, customer stories, photography, and video.
• Developing sales enablement collateral that supports a relationship-led sales approach.
• Ensuring consistent brand messaging and positioning across all channels
• Organising and managing marketing activities, campaigns, and content schedules
• Supporting internal communications that strengthen culture, safety, and inclusion.

What you'll need to succeed
To be successful in this role, you will bring:

• Proven experience in a broad marketing role, with accountability for both strategy and delivery.
• Strong digital fundamentals, with confidence in improving websites and turning traffic into enquiries.
• A practical, content-led mindset, with a track record of turning real stories into compelling assets.
• Strong stakeholder management skills, with the ability to influence, bring clarity, and keep momentum.
• Confidence working autonomously as a standalone hire, while knowing when to pull others in.
• Willingness to travel occasionally to local sites for content.

Experience in manufacturing, construction, or a B2B product environment will be beneficial.

What you'll get in return

• The opportunity to build and shape an in-house marketing function from the ground up.
• High visibility and real ownership, with direct impact on brand, website performance, and lead generation.
• Salary guidance of £35,000, plus pension, with flexibility available for the right person.
• Working hours with flexibility around start and finish times, with hybrid working open for discussion.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or email or call Matthew on .
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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Skills:
Content Creation Website Management Digital Marketing Social Media Internal Communications

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