Company: Sodiaal Group
Location: Uxbridge
Posted: May 8th, 2026
Lead the development and execution of a high-growth channel strategy across Convenience, Out of Home, and Wholesale.
Lead the growth of the Yoplait yogurt and dairy portfolio across high-growth, impulse-led and fragmented channels. The role is accountable for delivering profitable revenue growth, expanding distribution, and building strong customer partnerships in the Convenience, OOH and Wholesale channels. Leveraging a core team of Account Managers and the wider commercial team to unlock the Yoplait growth ambition in these key channels.
Define and execute a clear channel strategy for Convenience, OOH, and Wholesale aligned to overall business objectives
Identify and unlock growth opportunities across sub-channels (e.g. symbols, independents, foodservice, travel, contract catering, etc )
Lead entry and expansion into new routes to market and new customers to close “white space”
Foster senior relationships with key customers (e.g. Bestway, major convenience groups, OOH distributors)
Lead Joint Business Plans with top customers to unlock mutual growth
Deliver Net Sales, Volume, and Profit targets across all channels
Negotiate trading terms, pricing, and promotional plans aligned to strategy
Ensure execution excellence and OSA (on shelf availability) across fragmented customer and channel landscape
Drive improvements in distribution, availability, and visibility
Shape channel-specific propositions (e.g. pack formats, price points, exclusives) in partnership with RGM, Category & Marketing teams
Drive innovation tailored to channel needs
Own full P&L for channels, including revenue, margin, and investment
Manage trade spend and ensure ROI-driven investment decisions
Track and report performance vs KPIs and implement corrective actions
Partner with Marketing, Supply Chain, Finance, Category & RGM teams
Ensure alignment on forecasting, supply, and demand planning
Champion the voice of these channels within the organisation
Lead and develop a high-performing sales team
Build capability in negotiation, channel strategy, and execution excellence
Foster a culture of ownership, agility, and external focus
Proven senior sales leadership experience within FMCG
Strong understanding and experience of UK retail trade
Strong track record in Convenience, Wholesale and OOH channels
Experience managing fragmented routes to market and distributor networks
Excellent communication, negotiation and influencing skills
Excellent story telling skills, including clear call to action
Strong commercial acumen with P&L ownership
Ability to operate both strategically and operationally
Experience leading and developing high-performing teams
Experience of delivering results through working in cross-functional teams.
Understanding of category management process and how to leverage to generate wins
Degree calibre.
Externally focused – deeply understands customers, shoppers, and channels
Growth mindset – constantly seeks new opportunities
Execution obsessed – turns strategy into reality
Resilient and agile – thrives in fast-moving, complex environments
Collaborative leader – brings teams together to deliver results
‘ FlexFriday ’ (possibility to finish at 3pm and no-meeting Fridays)
Join our culture Pillar: CSR, personal growth, well-being…there is something for you!
Collaborative and new workspace with monthly building events
Generous matching pension scheme (L&G)
Company paid Dental Insurance (BUPA)
Company paid Private Medical Insurance for you and your family (AXA)
Life Assurance
25 days of annual leave + 8 BH
Service Scheme (1 additional day off per year from Year 2 until reaching 30 days)
Buying/ Selling/ Carry over scheme