At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.
Overview
We are looking for a Senior Product Marketer, Office of Finance to lead positioning, messaging, and go-to-market strategy for Board’s finance solutions across the CFO organization.
This role sits at the intersection of finance, technology, and storytelling, translating complex capabilities (including AI-driven insights) into compelling narratives that resonate with CFOs, FP&A leaders, and finance transformation stakeholders. You will play a critical role in shaping how Board competes and wins in the Office of Finance market: driving pipeline, enabling Sales, and strengthening our category leadership.
Key Responsibilities
- Marketing Strategy and Positioning
- Develop deep understanding of the Office of Finance buying groups, market trends, and competitive landscape
- Define clear, differentiated messaging and positioning, highlighting AI-driven finance use cases and business outcomes
- Translate product capabilities into compelling narratives for external audiences
- Go-to-Market Strategy (GTM) and Execution
- Own and execute GTM strategies across key segments and use cases
- Partner cross-functionally to deliver integrated campaigns, ABM programs, and sales plays that drive and progress pipeline
- Ensure consistent messaging across the comprehensive buyer journey
- Content, Thought Leadership and AI Enablement
- Create high-impact content (thought leadership, customer stories, videos, executive presentations) to support marketing and sales
- Leverage AI to scale content creation and improve quality and speed
- Position Board as a trusted advisor in finance transformation
- Sales and Partner Enablement
- Equip Sales and Partner teams with effective enablement assets (presentations, toolkits)
- Support client-facing engagements, including keynote presentations and demos
- Enable teams to clearly articulate value, differentiation, and ROI
- Customer Insights
- Act as the voice of the customer through interviews, win/loss analysis to shape GTM strategy
- Partner with Customer marketing on compelling customer case studies and proof points
- Feed market insights back into product strategy and roadmap
- Performance and Optimization
- Analyze marketing and pipeline performance to create actionable insights and improve outcomes
- Continuously optimize messaging, campaign briefs, and enablement based on data
- Cross-Functional Collaboration
- Be the driving force for solution launches using a consistent, best-practice approach driving alignment for cross-functional collaboration to enable routes and create demand.
- Partner with Solutions, Sales, Marketing, Product and Enablement to drive aligned, high-impact GTM execution
Required Skills & Qualifications
- 6+ years of experience in B2B Product Marketing, preferably in SaaS or enterprise software
- Proven track record of developing and executing GTM strategies that drive pipeline and revenue growth
- Strong expertise in messaging, positioning, and storytelling, particularly for complex solutions
- Experience supporting enterprise sales cycles and engaging with key stakeholders
- Demonstrate ability to leverage AI tools and workflows to improve productivity and output quality
- Excellent written, verbal, and presentation skills, with the ability to influence executive audiences
- Highly proactive, self-driven, and comfortable managing multiple priorities in a fast-paced environment
- Strong collaboration and stakeholder management skills across global teams
Preferred Qualifications
- Experience in Office of Finance, FP&A, EPM, or financial software solutions
- Familiarity with finance transformation trends and CFO priorities
- Experience with ABM strategies and enterprise buying groups
- Ability to communicate technical concepts (e.g., AI, analytics) in business terms
Location & Working Model
Flexible: Hybrid or Remote
Reports to: VP of Product Marketing
Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day.
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