Department Overview
We’re looking for a Senior Brand Manager to lead the creative development and brand strategy for McDelivery and Digital Value within the award‑winning Customer Experience Marketing team. This role will shape national campaigns, influence long‑term brand direction, and bring fresh creative thinking to one of the UK’s most loved brands.
Duties
- Developing 12–36 month brand and campaign strategies for McDelivery and Digital Value.
- Leading the creation of best‑in‑class TTL campaigns, from insight and brief through to creative development, production and launch.
- Translating customer insight into simple, inspiring creative direction.
- Partnering with agencies to deliver high‑quality creative work that elevates the brand and drives performance.
- Working cross‑functionally with Operations, Technology, Value, and Global teams to ensure campaigns land seamlessly across the system.
- Managing campaign timelines, budgets and approvals to ensure smooth delivery.
- Embedding test‑and‑learn thinking and post‑campaign evaluation into future planning.
- Acting as a senior representative in key internal forums, influencing stakeholders across the UK&I system.
- Coaching and developing one direct report, helping them grow and deliver their best work.
Qualifications
- 5+ years’ experience in brand marketing, ideally within food, FMCG, retail grocery, QSR or another fast‑paced consumer category.
- Proven experience leading end‑to‑end TTL campaigns with creative excellence.
- A strong understanding of cross‑channel marketing, especially digital and social.
- The ability to turn insight into simple, compelling creative briefs.
- Experience working with and challenging agencies to deliver their best work.
- Excellent communication skills and the confidence to influence senior stakeholders.
- Strong organisational skills and the ability to manage multiple projects at pace.
- Line management experience (or clear readiness to step into people leadership).
- A collaborative, positive approach and a passion for developing others.
- A commitment to diversity, inclusion and representing the communities we serve.
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