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We deliver analysis and insights in many formats to subscribers and businesses in 170 countries through our three businesses, The Economist, Economist Enterprise and Economist Education, which uphold our global reputation for excellence and integrity.
Scope of the Role
This is a strategic marketing leadership role for our Media Solutions business, covering our partnerships and advertising GTM. The role is responsible for defining the marketing strategy, value messaging, audience approach, and campaign direction that drive pipeline and revenue. It works in close partnership with central channel, creative, and marketing operations teams who translate strategy into plans, programmes and activation. The role ensures clear alignment with sales priorities, GTM strategies, and revenue goals.
What you’ll be doing
- Brand stewardship and market positioning: Act as the senior steward of the Economist Enterprise: Media brand, ensuring our advertising, partnerships and branded content proposition is distinctive, credible and consistently expressed in owned channels and across the market.
- Marketing strategy and planning: Define the marketing strategy for Media Solutions, including target audiences, sector priorities, and the role of marketing across the revenue lifecycle. Ensure marketing is embedded in go-to-market planning and aligned to growth objectives.
- Campaign strategy and prioritisation: Design the campaign architecture, including audience segmentation, account prioritisation, messaging frameworks, and programme objectives. Provide clear briefs to central teams to develop integrated plans and assets.
- Value messaging: Define and maintain clear, differentiated value messaging frameworks of our products and services. Ensure consistent, compelling messaging across all client touchpoints and sectors.
- Creative direction and storytelling: Lead the creative direction for high-impact sales and marketing assets, including sizzle reels, client-facing decks, case studies and thought leadership campaigns.
- Client engagement: Ideate, curate and lead bespoke client experiences designed to entertain, inform and influence CMO-level clients and senior agency partners.
- Industry presence and external representation: Represent the advertising and media solutions business externally at industry events, client forums and partner engagements, acting as a confident voice for the brand, our audience and our commercial offering.
- Trade marketing and agency engagement: Develop a sophisticated trade marketing and agency communications and engagement strategy that strengthens reputation, builds relationships and establishes Economist Enterprise: Media Solutions as a premium partner for senior marketers.
- Commercial alignment and sales partnership: Work as a core partner to sales and product leadership, aligning marketing to account priorities, opportunity development, and client growth. Ensure campaigns support pipeline creation, deal progression, and retention.
- Cross-functional orchestration: Lead the strategic brief and delivery process with BU stakeholders and central marketing teams, setting priorities, success measures, and timelines, and ensuring programmes are executed in line with commercial goals.
- Audience and market insight: Develop a deep understanding of CMOs, brand leaders, media planners, and agency partners. Use research, data, and client engagement to inform strategy, positioning, and campaign direction.
- Stakeholder Management and Collaboration: Foster strong, collaborative relationships with the entire BU senior team, specifically with the Sales, Audience Insights and Product Management teams.
What we’re looking for
- Strategic B2B marketing leader: Proven track record of defining marketing strategy that drives pipeline and revenue in complex B2B environments.
- Experience marketing media and marketing solutions: Strong experience marketing advertising, branded content, or partnership offerings to CMOs, brand leaders, and media agencies, with a clear understanding of how these buyers evaluate value.
- Builder of marketing capability: Experience establishing marketing frameworks and ways of working where none existed, aligning marketing with go-to-market strategy.
- Commercial and revenue-focused: Demonstrated ability to align marketing to sales priorities, account strategies, and deal support.
- Strong campaign strategist: Expertise in audience strategy, messaging frameworks, and integrated campaign direction, including ABM for high-value and complex buying groups.
- Influential cross-functional partner: Ability to lead through influence and work effectively with sales, product, editorial, and central marketing teams.
- Insight-led and audience-focused: Uses research and data to shape positioning, strategy, and programme priorities.
Working Arrangements
The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.
AI usage for your application
We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
What we offer
Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
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